Deck 1: Know Your Audience

Question 1

Who do media outlets serve?

A) the audience
B) the government
C) the editor/producer
D) society

Answer 1

A

Question 2

Selective exposure means audience members will ______.

A) remember the kinds of information they like
B) gravitate to topics they know and writers they like
C) get their information from the internet
D) get their information from friends

Answer 2

B

Question 3

What is the goal for today's media professionals, regardless of the specialty they practice?

A) to include as many facts as they can in their stories
B) to include as many quotes as they can in their stories
C) to learn as much as possible about the people they serve and put forth content that targets those people specifically
D) to learn as little as they can about their audience because it is more important to put their attention into reporting

Answer 3

C

Question 4

Before you can meet the needs of your audience, you need to define your ______.

A) sources
B) quotes
C) facts
D) audience

Question 5

In years past, reporters viewed audience segmentation as ______.

A) unnecessary
B) valuable
C) indispensable
D) redundant

Question 6

Demographics commonly include ______.

A) area placement
B) age, gender, race, education, and relationship status
C) personality traits
D) interests and attitudes

Question 7

Microtargeting posts target people based on ______.

A) generalities
B) geographic area alone
C) specific interests
D) income levels

Question 8

People relate well to events that happen ______.

A) far from them
B) in large cities
C) near them
D) in small towns

Question 9

Psychographics allow media professionals to examine an audience based on ______.

A) location
B) gender
C) religion
D) personal values, interests, and attitudes

Question 10

One way to approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called ______ of the audience.

A) personification
B) unification
C) probability
D) possibility

Question 11

Don't write for yourself. Write for ______.

A) your editor/producer
B) your readers
C) your publisher
D) society at large

Question 12

______ should factor into how you write and how you transmit your content.

A) How your readers want to get their information
B) How far your readers traveled
C) How much your readers paid
D) How often your readers access news

Question 13

Platform refers to ______.

A) the height of a computer monitor
B) politics
C) the way text appears on a cell phone
D) paper, television, desktop, and mobile

Question 14

What are some examples of an outlet?

A) New York Post, Vogue magazine, and ESPN.com
B) a newsstand
C) a grocery store
D) a TV station

Question 15

In some cases, audience characteristics ______.

A) are nonexistent
B) remain constant over time, but the members of that audience will change
C) disappear over time
D) melt into one over time

Question 16

The more important the person, ______.

A) the less likely people will pay attention
B) the more likely people will ignore it
C) the more likely people will pay attention
D) the less likely people will understand

Question 17

To remember the interest elements, you can use the mnemonic ______.

A) NICHE
B) VEESP
C) NARAL
D) FOCII

Question 18

A president is an example of a person who is ______.

A) famous for an extended period of time
B) famous for a short period of time
C) not famous
D) famous only if they are popular

Question 19

Which interest element explains the novelty of firsts, lasts, and "onlys?"

A) fame
B) oddity
C) conflict
D) immediacy

Question 20

Anytime two or more individuals or groups seek a mutually exclusive goal, ______ will arise.

A) compassion
B) confusion
C) conflict
D) comprehension

Question 21

Sporting events, where teams attempt to exert dominance over each other, are an example of ______.

A) focus
B) fame
C) oddity
D) conflict

Question 22

"News of the Weird" is an example of ______.

A) oddity
B) obscenity
C) altruism
D) conflict

Question 23

Immediacy means ______.

A) news is reported as soon as it occurs
B) people want to know what is happening around them at any given point in time, and they want to know before anyone else does
C) stories are published and distributed as quickly as possible
D) people forget what they have read quickly

Question 24

Breaking news is an example of ______.

A) fame
B) oddity
C) immediacy
D) conflict

Question 25

As immediacy remains an important interest element, digital platforms and mobile devices will ______.

A) see their value decrease over time
B) see their value stay the same over time
C) quickly become obsolete
D) see their value increase exponentially

Question 26

______ helps you explain how the information you put forth will directly affect the readers.

A) Immediacy
B) Oddity
C) Conflict
D) Impact

Question 27

Media outlets today have many different purposes.

Question 28

Selective exposure means audience members will gravitate to topics they know, writers they like, and information providers they trust.

Question 29

The goal for today's media professionals, regardless of the specialty they practice, is to include as many facts as they can in their stories.

Question 30

Before you create effective content, you need to define your audience.

Question 31

The most basic way to define an audience is through lifestyle.

Question 32

Demographics commonly include age, gender, race, education, and relationship status.

Question 33

Microtargeting posts called "demolisticles" target people based on specific interests.

Question 34

Microtargeting has not become a huge factor in political campaigns over the past decade.

Question 35

People relate well to events that happen near them.

Question 36

Area placement doesn't mean much to advertisers and event organizers.

Question 37

Psychographics allow media professionals to examine an audience based on religion.

Question 38

One way to better approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called unification of the audience.

Question 39

In some cases, your interests and your audience members' interests will intertwine, when you operate in a niche area.

Question 40

How much your readers paid should factor into how you write and how you transmit your content.

Question 41

Advertising copy often has a clear action statement.

Question 42

How can you define your audience?

Question 43

How has microtargeting become a huge factor in political campaigns over the past decade?

Question 44

What are the key points to remember about how to serve your readers?

Question 45

What interest elements can you use to attract an audience?

Question 46

What are three key needs of audience members?

Question 47

List and explain some ways to define an audience.

Question 48

What are some key questions to ask in serving your readers?

Question 49

What attracts an audience?

Question 50

What do audiences need to know?

Question 51

How can you propose options for your audience?