Deck 8: International Market Planning
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Deck 8: International Market Planning
1
______________________ occurs when a firm makes a strategic decision to enter foreign markets and adapts its operations to international environments by committing both tangible and intangible assets, experiential knowledge, learning, and human resources to this effort.
A) Internationalization
B) Strategic management
C) Transnationalism
D) Globalization
E) Externalization
A) Internationalization
B) Strategic management
C) Transnationalism
D) Globalization
E) Externalization
A
2
The Ansoff matrix presents a number of strategies. The "penetration" strategy describes when the firm decides to focus on ________________.
A) present markets/new products
B) present markets/present products
C) new markets/present products
D) new markets/new products
E) diversifications through acquisition
A) present markets/new products
B) present markets/present products
C) new markets/present products
D) new markets/new products
E) diversifications through acquisition
B
3
The unsolicited order that triggers a firm to investigate international markets is a(n) __________.
A) proactive, internal motive
B) proactive, external motive
C) reactive, external motive
D) reactive, internal motive
E) activation motive
A) proactive, internal motive
B) proactive, external motive
C) reactive, external motive
D) reactive, internal motive
E) activation motive
C
4
Dunning's Eclectic OLI model posited that entry mode decisions are based on three conditions or advantages, which are __________________________________________.
A) operations, location, and internationalization
B) operations, logistics, and internationalization
C) ownership, location, and integration
D) ownership, location, and internalization
E) ownership, logistics, and integration
A) operations, location, and internationalization
B) operations, logistics, and internationalization
C) ownership, location, and integration
D) ownership, location, and internalization
E) ownership, logistics, and integration
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5
Which of the following is incorrect about the Uppsala model?
A) Fourth stage involves establishing a manufacturing subsidiary.
B) Third stage involves organizing a foreign sales subsidiary.
C) Second stage has regular exporting activity.
D) First stage has only sporadic exports, mostly unsolicited.
E) Pre-take-off comprises soliciting venture capital.
A) Fourth stage involves establishing a manufacturing subsidiary.
B) Third stage involves organizing a foreign sales subsidiary.
C) Second stage has regular exporting activity.
D) First stage has only sporadic exports, mostly unsolicited.
E) Pre-take-off comprises soliciting venture capital.
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6
Because many small companies do not have infinite resources, ___________________ is (are) seen as an important international strategy.
A) network collaborations
B) government assistance
C) access to foreign capital
D) export management consulting firms
E) developing in-house expertise
A) network collaborations
B) government assistance
C) access to foreign capital
D) export management consulting firms
E) developing in-house expertise
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7
Transaction cost analysis is the cost of making an economic exchange. Which of these are NOT considered to be transactions costs?
A) search costs
B) inventory costs
C) information costs
D) bargaining costs
E) monitoring costs
A) search costs
B) inventory costs
C) information costs
D) bargaining costs
E) monitoring costs
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8
The Linkage-Leverage-Learning Model emphasizes linking to foreign partners and _______________ may greatly improve a firm's market position at home.
A) acquiring smaller firms in foreign markets
B) listing new public offerings in foreign stock markets or exchanges
C) building corporate capabilities by exploring external assets
D) relying on infant industry tariffs
E) developing a multinational board of directors
A) acquiring smaller firms in foreign markets
B) listing new public offerings in foreign stock markets or exchanges
C) building corporate capabilities by exploring external assets
D) relying on infant industry tariffs
E) developing a multinational board of directors
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9
The term "born globals" refers to:
A) expatriates whose native country is not the home country.
B) newly formed subsidiaries of multinational firms.
C) products licensed from foreign companies for use in the home country.
D) small and medium enterprises that are becoming international shortly after founding.
E) replicating products coming off patent protection from foreign countries that are new to the domestic market.
A) expatriates whose native country is not the home country.
B) newly formed subsidiaries of multinational firms.
C) products licensed from foreign companies for use in the home country.
D) small and medium enterprises that are becoming international shortly after founding.
E) replicating products coming off patent protection from foreign countries that are new to the domestic market.
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10
As one of the two parameters in accounting for internationalization processes, speed is ____________.
A) the time to market of international new product development
B) the rate at which a firm gathers sufficient capital to fund international operations
C) the rate of international inventory turnovers
D) the rate of the entrance of a firm's competitors into the market where the firm has a first mover advantage
E) the time-based measure representing how fast a firm develops outlets abroad
A) the time to market of international new product development
B) the rate at which a firm gathers sufficient capital to fund international operations
C) the rate of international inventory turnovers
D) the rate of the entrance of a firm's competitors into the market where the firm has a first mover advantage
E) the time-based measure representing how fast a firm develops outlets abroad
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11
Provide examples of firms pursuing each of the four ways firms can expand their businesses using the Ansoff approaches: Market Penetration, Market Development, Product Development, and Product/Market Diversification.
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12
One of the basic characteristics of international, as opposed to domestic, expansion is the degree complexity in international operations. What are some of the elements of the complexity?
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