Deck 10: Communication and New Media

Question 1

Whose work provided the foundation for the study of the impact of new media on the Communication Age?

A) Marshall McLuhan
B) Erving Goffman
C) Walter Ong
D) Joseph Walther

Answer 1

C

Question 2

Walter Ong (1982) studied the impact of the shift from ______ to ______ on culture and education.

A) primary orality; secondary orality
B) the Written Tradition; the Print Tradition
C) the First Media Age; the Second Media Age
D) orality; literacy

Answer 2

D

Question 3

What factor distinguishes primary orality from secondary orality?

A) the spoken word
B) the written word
C) technology
D) cultural messages

Answer 3

C

Question 4

Which of these is part of the Written Tradition?

A) hieroglyphics
B) printed text
C) secondary orality
D) technology

Question 5

What did the Print Tradition offer that the Written Tradition did not?

A) an alphabet
B) distribution of printed text
C) localization of literacy
D) geographic limitations

Question 6

Which statement is accurate regarding the Written and Print Traditions?

A) Scholars agree that the Written Tradition followed directly from the Oral Tradition.
B) The Print Tradition began in the 1400s with the invention of the printing press.
C) The Written Tradition allowed for the expansion of literacy.
D) Gutenberg was responsible for the birth of the written tradition.

Question 7

Which of these was part of the First Media Age?

A) books
B) hieroglyphics
C) radio
D) the printing press

Question 8

According to Marshall McLuhan's (1964) classical medium theory, media ______.

A) is only newspaper or television
B) does not impact individuals but does impact society
C) does not impact individuals or society
D) is the symbolic environment of any communicative act

Question 9

McLuhan (1964) described media as the ______ environment of any communicative act.

A) symbolic
B) creative
C) interactive
D) verbal

Question 10

Smartphones are part of the ______.

A) First Media Age
B) New Media Tradition
C) Oral Tradition
D) Electronic Tradition

Question 11

What is another term for the Electronic Tradition?

A) First Media Age
B) New Media Tradition
C) Second Media Age
D) Second Media Tradition

Question 12

What media tradition or age is also called the Digital Tradition, Mashup Culture, the Information Age, and the Attention Age?

A) the Electronic Tradition
B) the First Media Age
C) the Second Media Age
D) the Second Media Tradition

Question 13

During the Second Media Age, a shift in communication initiated the need for a ______, designed to describe the unique, customized communication styles of today.

A) new media format
B) new media theory
C) new media design
D) new media style

Question 14

Clarissa's grandmother, Linda, likes to talk about how much phones have changed since she was a child. "We had one telephone until I was in college, and it was attached to the wall by a cord. Then we had a cordless phone, and we thought that was the best because we could walk around the house-or even out of the house-with it. Then we had a car phone! It was like a walky-talky with a big case, and it plugged into your cigarette lighter." Linda was raised during the ______.

A) Oral Tradition
B) First Media Age
C) Second Media Age
D) Audio-Visual Age

Question 15

When Ella and John talk to each other on Skype, they are speaking face to face and using ______ technology to communicate.

A) real time
B) social media
C) New Media
D) convergence

Question 16

Which term is synonymous with the New Media Tradition?

A) The New Age
B) First Media Age
C) Digital Tradition
D) Social Media Age

Question 17

______ provides a platform for users around the world to speak to one another.

A) First media
B) Electronic media
C) Television
D) New media

Question 18

Which of the following qualities describes new media?

A) many speaking to many
B) one-way communication
C) one speaking to many
D) centralized information production

Question 19

Leo is an active member of a Facebook fan page for his favorite cable series. There he can discuss episodes, respond to other fans' ideas and theories, and express his satisfaction or dissatisfaction with plot turns. Leo is experiencing the benefits of ______.

A) the electronic tradition
B) the First Media Age
C) democratization
D) new media

Question 20

Charlotte walks into class checking her e-mail and Facebook accounts. She responds to several of her friends' statuses and chats with another via messenger. Charlotte's actions demonstrate which aspect of new media?

A) many speaking to many
B) democratizing
C) two-way communication
D) personalization

Question 21

The ability of new media to empower people through the endless information it provides is emblematic of its ______ quality.

A) flexible
B) democratizing
C) creative
D) personalized

Question 22

Which illustrates media's capability to retain individuality?

A) Petra watches network news on television every evening.
B) Nadine subscribes to a famous makeup artist's YouTube channel.
C) Bert listens to the radio on his tablet.
D) Lars reads his local newspaper online.

Question 23

Bradley is a media consultant for a statewide political campaign. His primary strategy is customizing messages for different segments of the population based on demographics and other relevant characteristics. Beyond that, he designs messages that he believes his target audience will be likely to share with those who are harder to reach. Which quality of new media does this best exemplify?

A) two-way
B) novel
C) technologically advanced
D) individualized

Question 24

Jake is watching a YouTube video a friend posted on his Facebook page while chatting on Facebook with his friend about the video. Jake's actions demonstrate which aspect of new media?

A) interactivity
B) personalization
C) creativity
D) flexibility

Question 25

Graciella's Instagram account showcases hundreds of photos from her trip to India, while Dante posts photos of his studio and his paintings and Marla features selfies with her boyfriend and friends. Which characteristic of new media theory does this represent?

A) always evolving
B) active
C) personalized
D) interactive

Question 26

What is the downside of the personalized characteristic of new media theory?

A) Not everyone has the design expertise to create a good-looking social media page.
B) Individuals can insulate themselves from people with different points of view.
C) New media build routines with their users by giving them the information they want, how and when they want it.
D) Individuals may use new media to access only entertainment and miss out on important national and world events.

Question 27

Travis decides he is going to create a blog site on Blogger.com. He is able to build his blog in four steps and personalize the title, username, profile, and colors. Travis is excited to include his individual uniqueness and, at the same time, have a presence in a ______.

A) unique society
B) global world
C) unique world
D) global media

Question 28

______ is having the ability to display your style, personality, and interests in a way that is fun and entertaining.

A) Flexibility
B) Personalization
C) Creativity
D) Two-way communication

Question 29

Which characteristic of new media theory explains why our schedules are no longer dictated by broadcast media?

A) always evolving
B) personalized
C) flexible
D) creative

Question 30

The characteristic of ______ means that new media have the capability to adapt to new, different, or changing requirements.

A) personalization
B) creativity
C) two-way communication
D) flexibility

Question 31

The ______ is a wearable technology designed as functional and aesthetic enhancements to the physical body.

A) Fitbit
B) iPhone
C) iPad
D) Android

Question 32

All of Tim's friends have the latest high-tech, high-priced smartphone. Tim has had the same flip-phone for 8 years. When his friends tease him about it, Tim says there is no way to keep up with the new versions and updates, so he has no interest in even trying. This indicates that new media is ______.

A) creative
B) always evolving
C) personalized
D) flexible

Question 33

Colby and his dad, Dusty, are looking at the advanced features on Colby's new phone, and Dusty asks, "What next? They'll probably be surgically implanting our cell phones." Colby says. "A guy in my communication class gave a speech about these wild new technologies. Implanted compasses! Like your own personal GPS system. Or an electronic tattoo that will read your vital signs and transmit them wirelessly." Which characteristic of new media theory does this conversation reflect?

A) creative
B) flexible
C) personalized
D) always evolving

Question 34

______ is human communication facilitated by a wide range of new media technologies, such as Tumblr, Snapchat, e-mail message systems, message boards, and online games.

A) Social media
B) Computer-mediated communication
C) Peripheral information
D) Virtuality

Question 35

A fixed online identity that someone creates for activity in cyberspace is a(n) ______.

A) avatar
B) screen name
C) social media
D) e-mail

Question 36

Irving Goffman's theory of self-presentation relates to new media and computer-mediated communication because ______.

A) identities are fixed and rigid within new media
B) individual expressiveness is limited with new media
C) we cease to give off nonverbal cues in CMC
D) there is a relationship between our performance aspects and our identity online because we become what we type

Question 37

Goffman's theory of self-presentation uses the metaphor of ______ and ______.

A) a stage; actors
B) cyberspace; e-mail
C) the Internet; actors
D) a stage; the Internet

Question 38

According to Erving Goffman's concept of giving versus giving off, what does CMC rely on more heavily?

A) verbal communication
B) nonverbal communication
C) avatars
D) screen names

Question 39

Second Media Age scholar Mark Poster (1990) observed that in computer-mediated contexts, the individual is affected by identity play, absence of gender cues, and variations in ______.

A) location and knowledge
B) time and space
C) audience and space
D) time and location

Question 40

Communication researcher Charles Soukup (2004) confirmed the sense of identity play, observing that virtual communities enable people to engage in dramatic performance online through ______ communication.

A) new media
B) verbal
C) nonverbal
D) traditional media

Question 41

Identity, the self, and ______ are deeply intertwined.

A) social media
B) cyberspace
C) technological communication
D) computer-mediated communication

Question 42

When Misty signed up on Match.com, she used the screen name HOTnewyorker. Misty used the screen name, MistyJones, when uploading her resume and trying to find a job. Misty's use of two different screen names for different online activities demonstrates how users can have ______.

A) multiple identities
B) multiple personalities
C) one identity
D) one personality

Question 43

Screen names are selected to portray true or unrealistic characteristics of the self. Sometime screen names are considered to be an ______.

A) electronic media
B) electronic costume/mask
C) electronic resource
D) electronic entertainment

Question 44

The mistyjones part of the e-mail address [e-mail] is considered the ______ of the e-mail address.

A) top-level domain
B) domain name
C) username
D) lower-level domain

Question 45

Keep in mind when creating your resume that a potential employer may ______ a job applicant whose contact information includes an e-mail address such as [e-mail].

A) call for an interview
B) like
C) accept
D) reject

Question 46

The .edu portion of an e-mail address [e-mail] is considered the ______.

A) top-level domain
B) domain name
C) username
D) low-level domain

Question 47

The considerations for e-mail usernames are mostly the same as those for ______.

A) avatars
B) domain names
C) screen names
D) online games

Question 48

A radio station would like to capitalize on its newest personality, Rita, who is very popular with young adults. The station would like to give Rita an opportunity to communicate with listeners so they can get to know her and she can express herself in more depth than she can on the air. What vehicle would have the best potential to achieve these goals?

A) e-mails to listeners
B) a personal profile
C) a blog
D) A LinkedIn account

Question 49

Blogs are more common among ______ users than ______ users.

A) teenagers; adults
B) adults; teenagers
C) employees; students
D) students; employees

Question 50

The majority of bloggers cite ______ as the primary reason for maintaining a blog.

A) expressing themselves creatively
B) documenting personal experiences
C) sharing personal experiences
D) posting expressions

Question 51

______ enables users to forge new relationships and display both personal and relational identities.

A) Virtual reality
B) Social media
C) Real time
D) Cyberspace

Question 52

Scholars describe ______ as a useful strategy for sharing information with others that occurs gradually over time as trust is established in a relationship.

A) self-realization
B) self-identity
C) self-disclosure
D) self-actualization

Question 53

______ is relatively minor information about the self. On your personal profile, this information would include things such as your music interests or favorite movies.

A) Virtuality
B) Social media
C) Computer-mediated communication
D) Peripheral information

Question 54

Which statement is true regarding peripheral information?

A) In face-to-face settings, individuals usually need to be very comfortable with someone to disclose peripheral information.
B) Online, your personal profile usually contains peripheral information.
C) Social media usually contains nothing but peripheral information.
D) Disclosure of peripheral information involves considerable risk.

Question 55

What factor contributes most to individuals' tendency to self-disclose more online than they do face to face?

A) interactivity
B) peripheral information
C) anonymity
D) intimacy

Question 56

A term originally coined by William Gibson, ______ is a place that collects all the information in the world and can be accessed and entered by any capable person.

A) the Internet
B) cyberspace
C) real time
D) virtual reality

Question 57

The move from e-mail to more advanced communication technology made for more realistic interaction because while e-mail is asynchronous, instant messaging and video conferencing are experienced _______.

A) in real time
B) virtually
C) via CMC
D) as a "real" society

Question 58

______ is the cyberspace equivalent of familiar physical space.

A) CMC
B) Virtuality
C) Virtual community
D) Real time

Question 59

Which is a characteristic of virtual communities?

A) decreasing popularity because of disadvantages
B) connection among people with common interests, beliefs, and ideas
C) decreased sense of relationship compared to face-to-face interactions
D) geographical isolationism

Question 60

What advantage does virtuality offer over face-to-face communication?

A) real-time interaction
B) no geographic barriers
C) more physical reality
D) increased popularity

Question 61

Walter Ong argues that an alphabet must have preceded the Written Tradition.

Question 62

The development of secondary orality was responsible for the expansion of literacy.

Question 63

The New Media Tradition was named for the multifunctionality of many new media devices.

Question 64

Many scholars debate whether the Internet is part of the Electronic Age or the New Media Tradition.

Question 65

Static media do not require the audience to use electronics

Question 66

Television, radio, and newspapers were the sole sources of exchanging information and communicating through media during the First Media Age.

Question 67

Before new media existed, it was nearly impossible for many people to speak to many other people.

Question 68

The democratizing power of new media refers to increased ability to both send and receive messages.

Question 69

New media involves many speaking to many.

Question 70

Interactivity is a characteristic of new media that makes it drastically different from broadcast media.

Question 71

The Fitbit and Apple Watch illustrate the characteristic of new media as always evolving.

Question 72

Your identity is now fixed and based on tradition.

Question 73

The domain name included in your e-mail address is reflective of the service provider, profession, or affiliation you have to others.

Question 74

New media theory is important because it helps to understand the impact of technology on human relationships.

Question 75

A screen name may be formed through someone's writing in a newsgroup or a cartoon character he or she created as an image of his or herself.

Question 76

New media, unlike broadcast media, are fixed and rarely change.

Question 77

Erving Goffman's theory of self-presentation was developed with CMC in mind.

Question 78

Blogging is more common among adult than teenage Internet users.

Question 79

The communities formed online do not exist in the same sense as "real" societies.

Question 80

The real reason individuals use new media and CMC is to connect with and relate to others.