Deck 12: Archival Sources

Question 1

______ involves analyzing existing artifacts of human existence which include texts of various formats, pictures, audio, or video.

A) Ethnography
B) Surveillance capitalism
C) Content analysis
D) Secondary data

Answer 1

C

Question 2

According to Brancati three primary categories for content analysis. Which of the following is NOT one of the categories?

A) written materials
B) visual materials
C) digital materials
D) verbal materials

Answer 2

C

Question 3

Examples of this category materials include books, documents, policies, laws, Twitter feeds, blog posts, comments left on various websites, and reviews.

A) written materials
B) visual materials
C) digital materials
D) verbal materials

Answer 3

A

Question 4

Research utilizing dating profile bios to conduct a content analysis is utilizing what type of material?

A) written materials
B) visual materials
C) digital materials
D) verbal materials

Question 5

Examples of this broad category includes such raw material as film dialogue, music lyrics, television talk shows, radio documentaries, and speeches.

A) written materials
B) visual materials
C) digital materials
D) verbal materials

Question 6

Mara is utilizing lyrics from love songs in the 90s to conduct a content analysis to provide insight on the romantic climate of the era. What type of material is Mara using?

A) written materials
B) visual materials
C) digital materials
D) verbal materials

Question 7

Examples of this category include materials such as television programs, YouTube videos, music videos, comic books, video games and photo collections.

A) written materials
B) visual materials
C) digital materials
D) verbal materials

Question 8

Rory is interested in the representation of women in comic books. What type of material is this?

A) written materials
B) visual materials
C) digital materials
D) verbal materials

Question 9

Christina and Chloe both are analyzing displays of romantic gestures in music videos. After coding they compare their results to make sure they are consistent. What are Christina and Chloe interested in?

A) secondary data
B) music
C) inter-rater reliability
D) observational research

Question 10

Conducting a content analysis of a film script uses ______ materials.

A) written materials
B) visual materials
C) digital materials
D) verbal materials

Question 11

The U.S. Census consist of what kind of ______?

A) written materials
B) visual materials
C) official statistics and secondary data
D) verbal materials

Question 12

______ is the degree to which a set of measures appear to measure what it is intended to measure.

A) Measurement validity
B) Surveillance capitalism
C) Content validity
D) Face validity

Question 13

Ellis would like to code episodes of the TV show Black-ish for references to colorism. What type of research is this?

A) ethnography
B) surveillance capitalism
C) content analysis
D) observational research

Question 14

______ is primary research data collected by another researcher for their own purposes that is subsequently made available to other members of the research community for their own purposes.

A) Ethnography
B) Surveillance capitalism
C) Content analysis
D) Secondary data

Question 15

The tendency for events to be forgotten is an example of ______.

A) memory fade
B) amnesia
C) telescoping
D) memory lapse

Question 16

______ refers to the propensity of respondents to bring events that were outside the sample period into it.

A) Memory fade
B) Bounding
C) Telescoping
D) Memory lapse

Question 17

Lilith assists her participants recall by telling them to think about their last birthday. This is called ______.

A) memory fade
B) bounding
C) telescoping
D) memory lapse

Question 18

______ is a procedure used to reduce errors due to ______ that can occur when you have vague time referents.

A) Bounding; memory fade
B) Bounding; telescoping
C) Telescoping; telescoping
D) Telescoping; memory lapse

Question 19

______ is the information we leave behind with every click, query and transaction.

A) Digital residue
B) Behavioral residue
C) Behavioral exhaust
D) Digital exhaust

Question 20

Archives are evaluated on the three Vs. Which of the following is NOT one of the three standard dimensions?

A) velocity
B) veracity
C) volume
D) variety

Question 21

When evaluating archives, the amount of information available is referred to as the ______.

A) velocity
B) veracity
C) volume
D) variety

Question 22

When evaluating archives, the speed with which it is created is referred to as the ______.

A) velocity
B) veracity
C) volume
D) variety

Question 23

When evaluating archives, range and form of information available is referred to as the ______.

A) velocity
B) veracity
C) volume
D) variety

Question 24

______ occurs when there is simply too much data and we do not have the capacity to make sense of it.

A) Information overload
B) Information exhaust
C) Data overload
D) Information surplus

Question 25

______ refers to the collection and accumulation of information about people en masse from your use of any digital search, app or web site, which is then used and/or sold to sell advertising that is targeted on the basis of what is known about you.

A) Digital collection
B) Bounding
C) Telescoping
D) Surveillance capitalism

Question 26

Content analysis requires you to have some clear idea of what you are after.

Question 27

It is typical for a newsmagazine to include a discussion of the limitations of a research project.

Question 28

You can content analyze almost anything.

Question 29

Archival measures comprise any information that is contained in "hard copy" or digital records or documents.

Question 30

"Official" records produced by government--fuel a tremendous amount of research every year and thus deserve scrutiny as yet another archival source.

Question 31

Big data sets always means better data.

Question 32

Data are often fragmented, incomplete, or formatted in a way that renders them difficult or impossible to use.

Question 33

Big data, combines incredible potential for research with equally incredible prospect for the trampling of privacy and other rights.

Question 34

Summarize the idea of content analysis and discuss when this research method should be utilized.

Question 35

Compare and contrast the different materials used to conduct content analysis.

Question 36

Summarize the role of secondary data sources in research and discuss the strengths and limitations of this method.

Question 37

Discuss the use of official statistics and secondary data in order to assess crime.

Question 38

Summarize the three standard dimensions used to evaluate a database and discuss how to use each dimension to understand how to navigate large archives.

Question 39

Imagine you are an expert on big data and the behavioral exhaust. You have been asked to serve as an expert witness discussing the level of access corporations have to the behavioral exhaust produced by citizens. Define both concepts and make an argument for or against the use of big data and behavioral exhaust in marketing decisions.

Question 40

Design a content analysis study using current online dating sites (e.g., Tinder). Please provide information on the following:
a. research question
b. independent and dependent variable
c. operationalization of the variable
d. potential limitations
e. Materials you will use