Deck 5: The Tourism and Hospitality Product

Question 1

Which of the following does Jo Arnett-Morrice NOT DO to ensure the success of the Dance World Cup?

A) help her teams with fundraising
B) pay for television advertisements
C) provide photographic and video footage
D) employ direct marketing, word of mouth, and social media strategies

Answer 1

B

Question 2

What was the reality show called that base an entire season's script on the Dance World Cup?

A) Dance Forever
B) Dance Mums
C) Dance Girls
D) Forever Dance

Answer 2

B

Question 3

What are the three levels of tourism products?

A) the augmented product, the intangible product, and the core product
B) the outer product, the core product, and the augmented product
C) the core product, the tangible product, and the intangible product
D) the augmented product, the tangible product, and the core product

Answer 3

D

Question 4

Why is tourism considered in sectors rather than as a single industry?

A) because tourism products are intangible and are easier to classify by sector
B) early development of the industry fell naturally into clusters of sectors
C) tourism constitutes such a wide span of products that it is necessary to consider it in terms of sectors
D) the tourism industry is not considered in sectors

Question 5

During a recent staff meeting of the marketing department, conversation focuses on recent trends in electronic sales. Your co-worker mentions that he recently purchased a digital camera that included a three-year manufacturer's warranty. This warranty is an example of what type of product?

A) the tangible product
B) the tourism marketing product
C) the modified product
D) the augmented product

Question 6

When discussing elements of physical evidence for tourism and hospitality products, which category do brochures typically fall into?

A) servicescape facility exterior
B) other tangibles
C) servicescape facility interior
D) customer satisfaction aides

Question 7

You recently visited your doctor's office and noticed that the waiting room had been redecorated. You also notice that you felt slightly nervous and anxious about your appointment, whereas in the past you were always calm and at ease. This is an example of a servicescape affecting you in what way?

A) physiologically
B) emotionally
C) mentally
D) cognitively

Question 8

Which of the following industries are shaping the growth of the events sector?

A) the hospitality industry
B) tourism industry stakeholders
C) marketing and public relations practitioners
D) all of the above

Question 9

Which stage in the product life cycle is characterized by slow sales?

A) product development
B) maturity
C) introduction
D) both c and d

Question 10

What stage of the Product Life Cycle is characterized by length, price wars, and heavy competition?

A) introduction
B) maturity
C) growth
D) decline

Question 11

Which recent acquisition is set to shake up the hotel sector?

A) The purchase of Starwood Hotels by Marriott International
B) The purchase of Hilton by Marriott International
C) The purchase of Starwood Hotels by Hilton
D) The purchase of Marriott International by Starwood Hotels

Question 12

Peter has been researching branding strategies for a class project. He came across several companies which have recently experienced brand decay. Which of the following is NOT a cause of brand decay?

A) a merger
B) a takeover
C) brand revisions
D) brands are overstretched into new products

Question 13

Which of the following terms refers to the process of taking a well-known brand and extending it into a new area that will "kill" the brand?

A) fencing
B) brandicide
C) brand extinction
D) packaging

Question 14

The "Fly Like a Pterosaur Exhibit" was at what museum?

A) American Museum of Natural History
B) Art Institute of Chicago
C) Smithsonian American Art Museum in Washington
D) Sukiennice Museum in Kraków

Question 15

Of the four new product development alternatives discussed in the text, which one involves an existing customer base and a totally new product?

A) diversification
B) product development
C) market development
D) market penetration

Question 16

What are the four stages of the New Service Development Model?

A) idea generation, test design, modification, and evaluation
B) new idea generation and development, introduction, test design, and maturation
C) new idea generation and development, go/no go, test design, and evaluation
D) new idea generation and development, go/no go, project authorization, and evaluation

Question 17

What are the four stages of the New Service Development Model?

A) idea generation, test design, modification, and evaluation
B) new idea generation and development, introduction, test design, and maturation
C) new idea generation and development, go/no go, test design, and evaluation
D) new idea generation and development, go/no go, project authorization, and evaluation

Question 18

During which stage of the New Service Development Model does a comprehensive investigation into the business implications of each concept take place?

A) project authorization
B) business analysis
C) marketing design and testing
D) concept development

Question 19

The case study "Hotels That Don't Miss a Beat" focused on what type of themed hotels?

A) Animal-themed
B) Roman-themed
C) Music-themed
D) Las Vegas-themed

Question 20

Which part of the world will you find the Hotel Pelirocco?

A) Germany
B) Holland
C) Mexico
D) England