Deck 7: Distribution

Question 1

What type of intermediary is Elena Ulko's company?

A) a travel agent
B) a tour operator
C) a meeting planner
D) none of the above

Answer 1

B

Question 2

Elena Uko has found that one of the main inconveniences of working with online intermediaries is:

A) there is too much time spent on customer communication
B) that there is no customer communication involved
C) customer communication is too complex
D) there are language problems

Answer 2

B

Question 3

What is the primary purpose of a distribution system?

A) to determine the specific needs and wants of the customer
B) to provide an adequate framework for making a company's product or service available to customers
C) to help with pricing goods and services
D) to create and maintain high sales volumes

Answer 3

B

Question 4

From the following list, select those who are marketing intermediaries.
I) corporate travel managers
Ii) travel specialists
Iii) travel agents
Iv) tour operators

A) i and ii
B) i, ii, and iv
C) i, ii, iii, and iv
D) iii and iv

Question 5

Travel agencies perform distinct functions that pertain to a company's distribution system. Which of the following is NOT one of them?

A) Distribution and sales network
B) Reservations and ticketing
C) Information provision and travel counseling
D) Welcoming guests in a resort

Question 6

What market do tour operators typically focus on?

A) the senior market
B) the leisure market
C) the business travellers
D) those visiting friends and relatives

Question 7

G Adventures in Toronto has chosen to target which segment for its tours?

A) young, adventurous individuals
B) old, adventurous individuals
C) young, unadventurous individuals
D) Baby Boomers

Question 8

Convention and meeting planners are important intermediaries for which travel sector?

A) leisure
B) skiers
C) adventure
D) business

Question 9

The OTA sector is becoming increasingly consolidated. For example, in 2015, Expedia purchased which company for about $1.3 billion?

A) TUI
B) Thomas Cook
C) Orbitz Worldwide
D) Expedia

Question 10

In Kerala, India the Airbnb concept is echoed in what trend?

A) sharing economy
B) homestays
C) bed and breakfast
D) shortbreaks

Question 11

While running his own business, K.P. Francis works as a consultant for who?

A) Kerala's tourism industry
B) topnotch hotels
C) hospitals in Kerala
D) one-star hotels

Question 12

Why are consumers attracted to the sharing economy?

A) lower prices
B) better accessibility
C) great flexibility
D) all of the above

Question 13

The sharing economy has led to the phenomenon of ………………… on services like Uber and Airbnb, where customers themselves are rated in addition to businesses.

A) customer reviews
B) Tripadvisor
C) two-way reviews
D) one-way reviews

Question 14

Which of the following is NOT seen by TUI as an advantage of a vertical marketing system?

A) controlling the end-to-end customer journey
B) growth is accelerated
C) significant corporate and operational synergies
D) each company in the system can maximize its own success

Question 15

An alliance is a partnership formed when two or more organizations combine _______________ through a contractual agreement that allows them to overcome each other's weaknesses by benefiting from each other's strengths.

A) strategies
B) forces
C) finances
D) resources

Question 16

You are considering becoming a franchisee to a popular restaurant chain. Based on what you are reading in the text, please select the most accurate statement from the list below.

A) Franchisees seldom run more than one franchise
B) A franchiser grants franchisees the right to engage in offering, selling, or distributing their goods or services under any marketing format
C) A franchiser grants franchisees the right to engage in offering, selling, or distributing their goods or services under its marketing format
D) Services are seldom provided to franchisees for free and they must adhere to strict guidelines

Question 17

An organization can consider three broad distribution strategy choices. Which of the following is NOT one of them?

A) intensive distribution
B) exclusive distribution
C) vertical distribution
D) selective distribution

Question 18

Before an organization begins to design its distribution strategy, it is important that it consider which of the following factors?

A) market coverage
B) positioning and image
C) motivation of intermediaries
D) all of above

Question 19

The National Brotherhood of Skiers (NBS) tends to attract which market segment?

A) African-American
B) Latinos
C) Baby Boomers
D) Skiers aged between 20 and 30

Question 20

The NBS Summit is the largest gathering of skiers and riders among all US ski conventions. What is the primary focus?

A) snowboarding
B) ski races
C) socializing
D) business meetings