Question 1

Van Aken spends a considerable amount of his time doing what?&#10;A) solving problems for customers&#10;B) making business deals with executives&#10;C) cleaning carpets&#10;D) in the restaurant

Accepted Answer

Van Aken spends a considerable amount of his time solving problems for customers.

Question 2

What type of company does Marcos Van Aken work for?&#10;A) a large hotel group&#10;B) an incentive and conference travel agency&#10;C) a consultancy for customer service&#10;D) a meeting planner

Accepted Answer

Marcos Van Aken works for an incentive and conference travel agency, which specializes in organizing travel and events for businesses, including incentives for employees and arranging conferences.

Question 3

Which of the following is a category of public relations?&#10;A) owned&#10;B) paid&#10;C) earned&#10;D) all of the above

Accepted Answer

Public relations encompasses all these categories: owned media (channels a brand controls), paid media (advertising and sponsored content), and earned media (coverage in press or word of mouth).

Question 4

PR is broader in scope than:&#10;A) publicity&#10;B) marketing&#10;C) relationship management&#10;D) customer service

Accepted Answer

Public Relations (PR) is broader in scope than publicity because PR encompasses not only efforts to gain public attention (publicity) but also includes strategies to build and maintain a positive image and relationships with various stakeholders, including the public, employees, partners, and investors. Publicity is typically focused on gaining media attention and is just one aspect of the broader PR efforts.

Question 5

Which of the following is an important role of PR in tourism and hospitality?&#10;A) maintaining a positive public presence&#10;B) handling negative publicity&#10;C) enhancing the effectiveness of other promotional mix elements&#10;D) all of the above

Accepted Answer

Public relations (PR) plays a crucial role in tourism and hospitality by maintaining a positive public presence, handling negative publicity, and enhancing the effectiveness of other promotional mix elements. These activities help in building and maintaining a positive image, managing crises, and supporting marketing efforts.

Question 6

Encouraging celebrities to &#8230;&#8230;&#8230;.. tourism and hospitality products can result in considerable media coverage, and can therefore help to promote that particular product.&#10;A) endorse&#10;B) talk&#10;C) promote&#10;D) none of the above

Accepted Answer

Celebrities endorsing tourism and hospitality products can lead to significant media attention, thereby promoting the product.

Question 7

Which of the following platforms has used by Brand USA to promote the country?&#10;A) media&#10;B) digital content&#10;C) film and TV&#10;D) all of the above

Accepted Answer

Brand USA has utilized a variety of platforms to promote the country, including media, digital content, and film and TV, making all of the above correct choices.

Question 8

What is the problem with media monitoring and advertising equivalency?&#10;A) they tend not to measure the quality of coverage&#10;B) media control over public opinion&#10;C) social media attracts more attention than traditional media&#10;D) all of the above

Accepted Answer

Media monitoring and advertising equivalency primarily focus on the quantity of coverage rather than its quality. They measure how much media exposure a company or product gets and often equate this exposure to a monetary value as if it were paid advertising. However, this approach does not account for the sentiment or impact of the coverage, which can significantly influence public perception and effectiveness.

Question 9

For the practice of product placement, academics suggest that message impact should be assessed at:&#10;A) recall&#10;B) persuasion&#10;C) behavioral levels&#10;D) all of the above

Accepted Answer

Product placement's impact should be assessed at recall, persuasion, and behavioral levels to fully understand its effectiveness in influencing consumer behavior and attitudes.

Question 10

Why is Stellenbosch in South Africa is a famous destination?&#10;A) Wine&#10;B) Big sport events&#10;C) Historical attractions&#10;D) The amazing coastline

Accepted Answer

Stellenbosch is famous for its wine production.

Question 11

What is the Stellenbosch Local Economic Development (LED) strategy?&#10;A) a multi-stakeholder effort aiming to produce more wine&#10;B) a multi-stakeholder effort aiming to unite economic stakeholders to cooperate in improving the economic future of the area&#10;C) a multi-stakeholder effort aiming to link up with businesses in Cape Town&#10;D) a multi-stakeholder effort aiming to attract more retirees to the area

Accepted Answer

The answer of What is the Stellenbosch Local Economic Development...

Question 12

Which of the following plays an important role in personal selling?&#10;A) Communication&#10;B) Products features&#10;C) Promotion strategy&#10;D) Making discounts

Accepted Answer

The answer of Which of the following plays an important...

Question 13

Sales people gather marketing intelligence on:&#10;A) competitors&#10;B) trends in market&#10;C) product comparisons&#10;D) all of the above

Accepted Answer

The answer of Sales people gather marketing intelligence on:&#10;A) competitors&#10;B)...

Question 14

Sales representatives provide various services to customers including:&#10;A) consulting on their problems&#10;B) rendering technical assistance&#10;C) arranging finance and expediting delivery&#10;D) all of the above

Accepted Answer

The answer of Sales representatives provide various services to customers...

Question 15

Which of the following is the objective of personal selling?&#10;A) Sales volume&#10;B) Cross selling&#10;C) Market share&#10;D) All of the above

Accepted Answer

The answer of Which of the following is the objective...

Question 16

What is the very first job of a sales manager?&#10;A) increasing sales volume&#10;B) recruiting sales people&#10;C) training sales people&#10;D) developing sales strategy

Accepted Answer

The answer of What is the very first job of...

Question 17

Sales budget is a part of the:&#10;A) Sales strategy&#10;B) Sales plan&#10;C) Sales report&#10;D) Sales performance

Accepted Answer

The answer of Sales budget is a part of the:&#10;A)...

Question 18

Which of the following options best represents the sales process?&#10;A) Prospecting and Qualifying, Preplanning, Presentation and Demonstration, Negotiation, Handling Objections and Questions, Closing the Sale, Following Up after Closing&#10;B) Preplanning, Prospecting and Qualifying, Presentation and Demonstration, Negotiation, Handling Objections and Questions, Closing the Sale, Following Up after Closing&#10;C) Preplanning, Presentation and Demonstration, Negotiation, Handling Objections and Questions, Closing the Sale, Prospecting and Qualifying, Following Up after Closing&#10;D) Prospecting and Qualifying, Preplanning, Closing the Sale, Presentation and Demonstration, Negotiation, Handling Objections and Questions, Following Up after Closing

Accepted Answer

The answer of Which of the following options best represents...

Question 19

Which of the following is discussed in the case study as one of Hawaii's tourism attractions?&#10;A) film tourism&#10;B) inexpensive travels&#10;C) historical attraction&#10;D) none of the above

Accepted Answer

The answer of Which of the following is discussed in...

Question 20

Kualoa Ranch in Hawaii is primarily used for:&#10;A) raising cattle&#10;B) hosting weddings&#10;C) as a film set and for movie tours&#10;D) hiking tours

Accepted Answer

The answer of Kualoa Ranch in Hawaii is primarily used...

Deck 9: Public Relations and Personal Selling