Deck 12: Place: Channels, Supply Chains, and Retailing

Question 1

Online retailers have a strategic interest in the __________ of an online shopping transaction.

A) brand value
B) customer value
C) net promotion value
D) basket value

Answer 1

D

Question 2

_____________refers to the number and dispersion of outlets an end user can use to buy a particular offering and is sometimes referred to as channel coverage.

A) Control.
B) Channel intensity.
C) Economics.
D) Intensity.

Answer 2

B

Question 3

This means achieving the optimum distribution costs without losing decision-making authority over the product offering and the way it is marketed and supported.

A) Coverage.
B) Control.
C) Economics.
D) Intensity.

Answer 3

B

Question 4

Which type of shop offers a range of grocery and household items that cater for last-minute purchase needs of consumers?

A) Convenience stores.
B) Department stores.
C) Category killer stores.
D) Limited line retailers.

Question 5

Retailing activities resulting in transactions that occur away from a fixed store location are referred to as:______

A) Non-store retailers
B) Supermarkets.
C) Convenience stores.
D) Department stores.

Question 6

_______are Internet-based organizations, such as Google and Pricerunner, designed to provide information to channel members, including end users.

A) Merchandise.
B) Distribution.
C) Retailing.
D) Infomediaries

Question 7

Emerald-library.com, ABI-Inform, and ScienceDirect are electronic databases accessible through the web that store a vast array of documents electronically to facilitate customers' search for information. These are examples of:_____________

A) storage warehouses
B) electronic warehousing systems
C) retailing
D) advergaming

Question 8

Electronic kiosk is one form of:_______________

A) non-store retailing
B) discount retailers
C) limited line retailers
D) supermarket

Question 9

___________________ offer value through services associated with selling inventory, credit, and aftersales service. Often used in B2B markets, they can also be found dealing directly with consumers.

A) Franchises
B) Merchants
C) Distributors
D) Retailers

Question 10

Specialization allows intermediaries provide several utility-based benefits. Which of the following is NOT one of the utility-based benefits?

A) Distribution utility.
B) place utility .
C) time utility .
D) information utility .

Question 11

Agents or brokers act as a principal intermediary between the seller of an offering and buyers, bringing them together, without taking ownership of the offering.

Question 12

Channel conflict occurs when one channel member perceives another channel member to be acting in a way that helps the first member to achieve its distribution activities.

Question 13

Exclusive distribution involves placing an offering in as many outlets or locations as possible. It is used most commonly for offerings that consumers are unlikely to search for and which they purchase on the basis of convenience or impulse, such as magazines, soft drinks, or confectionery.

Question 14

Department stores are large-scale retailing institutions that have a very broad and deep product assortment (both hard and soft goods).

Question 15

Disintermediation concerns a reduction in the number or strength of intermediaries required in a marketing channel.

Question 16

Direct selling is the type of retailing that is defined as the personal contact between a sales person and a consumer away from the retailing environment.

Question 17

Grey marketing is the authorized sale of new, branded products diverted from unauthorized distribution channels.

Question 18

Marketing channels enable different types of uncertainty to be decreased in several ways by dividing tasks between three types of actors: manufacturers, intermediaries, and end-users.

Question 19

Time utility is when goods are available immediately from the intermediary's stocks, thus ownership passes to the purchaser.

Question 20

Selective distribution occurs when a limited number of outlets are used.

Question 21

______________ store goods for moderate to long periods (they have a long shelf-life).

A) Supermarkets
B) Storage warehouses
C) Distribution centres
D) Department stores

Question 22

Which of the following is Not one of the conflict resolution strategy?

A) Accommodation.
B) Compromise.
C) Cooperation.
D) Reconciliation.

Question 23

Supply chain management (SCM) embraces four main activities. Which of the following is NOT one of the activities?

A) Customer services
B) Transportation
C) Fulfilment
D) Stock management

Question 24

What channel structure is it where the product goes directly from the producer to the final customer?

A) Hybrid
B) Direct
C) Indirect
D) None of the above

Question 25

When managing distribution channels, we need to consider a variety of factors to ensure that the channel suits the organization's objectives. Three broad elements need to be considered:

A) economics, coverage, and control
B) economics, network and coverage
C) coverage, network and control
D) economics, convenience and control

Question 26

Breaking down homogenous supply into smaller and smaller quantities, often referred to as __________(e.g., the retailer buys large quantities of potatoes from a wholesaler, but the consumer can by as many (or few) as they need)

A) breaking bulk.
B) assorting.
C) accumulation.
D) Sorting out.

Question 27

Harrison and van Hoek (2002) identifies five ways in which a supply chain can create a sustainable competitive advantage. Which of the following is NOT one of the ways?

A) Customer services.
B) Quality.
C) Speed.
D) Dependability.

Question 28

__________processes denotes activities that enable a firm to meet customer requests while maximizing its profitability.

A) Customer services
B) Transportation
C) Order Fulfilment
D) Stock management