Deck 9: Integrated Communication: Everything Communicates

Question 1

People engage with a brand because they align with the brand's deeper values.

Answer 1

True

Question 2

Integrated Communication represents a process that helps create, capture, and sustain value.

Answer 2

True

Question 3

Creating a one-direction flow of conversation on social media gives authenticity to the brand.

Answer 3

False

Question 4

What department's primary task is to identify what is valued and deliver it to the target market that values it the most?

A) Investor Relations
B) Marketing
C) Corporate Communications
D) Public Affairs

Question 5

What is the term used to describe the way a sponsorship becomes Live Marketing?

A) Vision
B) Launch
C) Activation
D) Analytics

Question 6

Which of the following is a step developed by Hunter Public Relations in order to utilize the Web to inform marketing decisions?

A) Monitor conversations and identify chatter
B) Analyze engagement through content analysis
C) Establish a set of benchmarks
D) Continuously infiltrate platforms with the company's messaging

Question 7

What does Integrated Communication align?

Question 8

A ___ provides reference points for decision-making, and it motivates individuals to be a part of something greater than they could accomplish alone.