Deck 4: Social Media

Question 1

With social media, anyone can create and distribute content online and with no technical know-how.

Answer 1

True

Question 2

Social media replace the need for most forms of communication.

Answer 2

False

Question 3

Which company's CEO was discovered, under a pseudonym, on a Yahoo! message board responding to users?

A) Tesla
B) McDonald's
C) Whole Foods
D) Abercrombie & Fitch

Answer 3

C

Question 4

Which campaign(s) demonstrated how effectively leveraging social media can contribute to reputation management?

A) Obama's 2008 Campaign
B) Obama's 2012 Campaign
C) Mitt Romney's 2012 Campaign
D) Hilary Clinton's 2012 Campaign

Question 5

Which of the following is not a characteristic of social media?

A) Transparency
B) Speed
C) Wit
D) Creativity

Question 6

Why must companies address social media as part of the reputation management matrix?

Question 7

Matching _____ to _____ can help drive the development or sustainment of an authentic organization.

Question 8

What does the mnemonic 'M.M.M' mean for organizations looking for help complying with disclosure requirements?