Deck 3: Media Relations

Question 1

What is one of the most visible and impactful disciplines in public relations?

A) Internal Communications
B) Media Relations
C) Client Relations
D) Investor Relations

Answer 1

B

Question 2

Which company has the reputation as one of the most socially engaged brands online, and takes the "newsroom approach" to its media relations?

A) Apple
B) Spotify
C) Oreo
D) Starbucks

Answer 2

D

Question 3

What is comprised of traditional, hybrid, social, and owned media?

A) Media rose
B) Media clover leaf
C) Media onion
D) Media rainbow

Answer 3

B

Question 4

Which communication functions does media relations reside in?

A) Regional offices
B) Operating companies
C) Product divisions
D) None of the above

Question 5

When speaking with reporters, why is it important for communication to be centralized?

Question 6

List the five Models of Public Relations

Question 7

How would a media relations professional moderate client expectations?

Question 8

If a journalist does not ask a question in precisely the right words, yet the spokesperson knows what information the journalist is seeking, does the spokesperson have an obligation to give the desired information?