Deck 11: Crisis Communication

Question 1

What determines whether a company survives a crisis with its reputation?

A) Severity
B) Employees
C) Timeliness
D) Executive's response

Answer 1

C

Question 2

What defines a crisis?

A) Causes reputation, operational, and/or financial harm
B) A catastrophic event to a company or their customers
C) Poor decisions by a company's employees that offend the public
D) The public disapproves of a company's actions

Answer 2

A

Question 3

What is the management of decisions made at a turning point moment, where destiny is determined one way or another where companies lose or gain their reputation?

A) Reputation management
B) Crisis management
C) Corporate management

Answer 3

B

Question 4

Which of the following is a prodromal situation leading to a crisis?

A) Escalating in intensity
B) Damaging a company's bottom line in any way
C) Jeopardizing the positive public image presently enjoyed by a company
D) Falling under close media or government scrutiny

Question 5

What are the three decisions criteria for What To Do and Say in a Crisis?

Question 6

What is the Golden Hour?