Deck 23: Content Analysis and Thematic Analysis
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Deck 23: Content Analysis and Thematic Analysis
1
The type of initial notes developed by the researcher, and ultimately the coding framework, will depend on
A) the time available for analysis.
B) the number of participants.
C) the epistemological/philosophical roots of the method.
D) the length of the transcription.
A) the time available for analysis.
B) the number of participants.
C) the epistemological/philosophical roots of the method.
D) the length of the transcription.
C
2
Codes that typically help categorize data based on specific attributes are referred to as
A) Factual Codes.
B) Referential Codes.
C) Closed Codes.
D) Empirical Codes.
A) Factual Codes.
B) Referential Codes.
C) Closed Codes.
D) Empirical Codes.
A
3
Codes that focus on the meaning in the text rather than just nominal differences are referred to as
A) Factual Codes.
B) Referential Codes.
C) Closed Codes.
D) Empirical Codes.
A) Factual Codes.
B) Referential Codes.
C) Closed Codes.
D) Empirical Codes.
B
4
Which type of coding may lead to higher levels of inter-rater reliability?
A) Factual Codes
B) Referential Codes
C) Closed Codes
D) Empirical Codes
A) Factual Codes
B) Referential Codes
C) Closed Codes
D) Empirical Codes
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5
Which of the following statements is true of Content Analysis?
A) It builds theory from a bottom-up approach.
B) It leads to poor inter-rater reliability.
C) It relies on small samples.
D) It can be used to generate quantitative data from qualitative data.
A) It builds theory from a bottom-up approach.
B) It leads to poor inter-rater reliability.
C) It relies on small samples.
D) It can be used to generate quantitative data from qualitative data.
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6
Which of the following data types might be suitable for use with Content Analysis?
A) Social Media, e. e.g., Tweets
B) TV programmes
C) Magazines
D) All of the options given are correct.
A) Social Media, e. e.g., Tweets
B) TV programmes
C) Magazines
D) All of the options given are correct.
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7
Thematic Analysis may be
A) epistemologically rigid.
B) epistemologically flexible.
C) used only with interview data.
D) None of the options given is correct.
A) epistemologically rigid.
B) epistemologically flexible.
C) used only with interview data.
D) None of the options given is correct.
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8
According to Braun and Clarke (2013), a small sample might consist of approximately how many participants?
A) 1-4 participants
B) 5-8 participants
C) 6-10 participants
D) 10-20 participants
A) 1-4 participants
B) 5-8 participants
C) 6-10 participants
D) 10-20 participants
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9
Given its generalist approach to research design and analysis, TA is appropriate for
A) research questions where there is an existing framework within which to identify themes.
B) research questions where the thematic areas are developed within the analysis process.
C) where the research question relates to identifying themes within both specific small participant groups, and/or larger or more general sub-populations.
D) All of the options given are correct.
A) research questions where there is an existing framework within which to identify themes.
B) research questions where the thematic areas are developed within the analysis process.
C) where the research question relates to identifying themes within both specific small participant groups, and/or larger or more general sub-populations.
D) All of the options given are correct.
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10
The third stage of thematic analysis according to Braun and Clarke's (2006) guidelines is
A) Familiarization with the data.
B) Coding Individual data items.
C) Searching for themes.
D) Writing up.
A) Familiarization with the data.
B) Coding Individual data items.
C) Searching for themes.
D) Writing up.
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