Deck 1: Artificial Intelligence: The New Reality and Future of Marketing Communication

Question 1

Artificial intelligence involves which of the following elements:

A) Hardware
B) Software
C) Machines
D) Systems
E) All of the above

Answer 1

E

Question 2

Data driven marketing includes all of the following except

A) Formulation
B) Classification
C) Acquisition
D) Interaction
E) Delegation

Answer 2

A

Question 3

The concept of a surveillance economy is based on collection data from:

A) Public places
B) Retail stores
C) Office buildings
D) Large events
E) All of the above

Answer 3

E

Question 4

Facial recognition includes measurements involving:

A) Distance between eyes
B) Size of pupils
C) Spatial geometry of face
D) Only a and c
E) Only a and b

Question 5

What is an API that can be used for a mobile phone?

A) Set of computer instructions
B) Artificial voice generation
C) Virtual reality equipment
D) Interactive connection
E) Cloud-based network

Question 6

Synthetic media utilizes the following technology:

A) Voice to text
B) Character images
C) Importance
D) Text to video
E) Digital streaming

Question 7

Which of these two companies are involved with artificial and virtual reality?

A) Twitter and D5X
B) Instagram and Microsoft
C) Facebook and Oculus
D) Horizon and YouTube
E) Amazon and IBM

Question 8

What are the dangers on social media from a deep fake using synthetic video?

Question 9

What must happen to make voice commerce a seamless experience for consumers?

Question 10

How can Spacex and Starlink influence the future of global marketing?