Deck 1: Preface to the Media Industries

Question 1

In order for convergence to occur, all of the following must be present except

A) Copyright
B) Corporations
C) Content
D) Computers

Answer 1

A
Explanation: Corporations, content, and computers allow convergence to happen. Copyright deals with content regulation, not content availability.

Question 2

The increase in the number of mass media outlets is called

A) Channel segmentation
B) Channel fragmentation
C) Channel mediation
D) Channel modification

Answer 2

B
Explanation: Channel fragmentation describes this increase.

Question 3

A new television channel that decides to make content specifically for tweens is using what tactic in defining its audience this way?

A) Segmentation
B) Audience fragmentation
C) Targeting
D) Demographic data

Answer 3

C
Explanation: Targeting is the defining of the desired audience for media outlets or media content.

Question 4

Two companies providing the production of a film is called a

A) Pick-up
B) Conglomerate
C) Partnership
D) Coproduction

Question 5

Monopolization is one of the key elements at the heart of today's media industry.

Question 6

The various exhibition points that distributors use to make money from their texts are called screens.

Question 7

Audience segmentation and fragmentation happened before the rise of digital media.

Question 8

A mass media conglomerate is one that holds several different media companies.

Question 9

Synergy involves maximizing one part of a company's holdings in order to get as much money out of it as possible and as efficiently as possible.