Deck 3: The Data Ecosystem

Question 1

Software systems engage in ETL - extraction, transformation, and loading to process data.

Answer 1

True

Question 2

ETL - extraction, transformation, and loading refers to what computer hardware does.

Answer 2

False

Question 3

The DeLone and McLean Information Systems Success Model (DMSM) has all the following elements except:

A) information quality
B) information volume
C) system quality
D) service quality
E) all are part of the model

Answer 3

B

Question 4

What are two examples of information quality?

Question 5

What is the best way to examine service quality?

Question 6

Define system compatibility.

Question 7

A recipe is an example of data compatibility.

Question 8

Raw (un-scrubbed) data is the best type of data to start the analysis process.

Question 9

IBM's famous Watson program is an example of data compatibility.

Question 10

Data analytics is very inexpensive and most operations for a business can be performed with a simple laptop computer.

Question 11

Give four examples of primary data.

Question 12

One of the largest costs for any big data system is the cost of personnel to run/operate the systems.

Question 13

What elements would you expect on the back-end side of an online team store?

Question 14

John Morris and the NY Mets try to accomplish all the following except?

A) provide a complete and concise analysis of business operations to the executive team
B) increase revenue by optimizing ticket sales efforts and supporting corporate sponsorship sales
C) reduce costs by automating and optimizing business processes
D) collect as much data as possible from throughout the organization at all times
E) all of the above are goals of the Mets

Question 15

Which system was a quick and easy fix for the Mets (i.e. low hanging fruit)?

A) internal parking request system
B) speed of concession food delivery
C) increased ticket sales volume
D) making it to the 2015 World Series
E) none of the above

Question 16

Which of the following is NOT a source that could lead to problem recognition?

A) the need to act or make a decision
B) building on past research
C) experience on the job
D) pure curiosity
E) all of the above are sources of problem recognition

Question 17

What is the most important part of the problem recognition phase?

Question 18

In one example associated with Red Lobster restaurant research, the results showed that the best financial return was from high-cost external remodeling.

Question 19

Give three examples of a testable hypothesis.

Question 20

Name four different methods for analyzing previous findings?