Deck 11: Event Management by the Numbers

Question 1

Event management and event planning are the same thing.

Answer 1

False

Question 2

Event management is the organization and coordination of activities to achieve the objects of events.

Answer 2

True

Question 3

Event management is carried out using the five project management processes - initiating, planning, executing, monitoring and controlling, closing/debriefing.

Answer 3

True

Question 4

Event management is carried out using the following project management processes except which element?

A) planning
B) executing
C) monitoring and controlling
D) prize distribution
E) none are part of the event project management process.

Question 5

The U.S. event planning industry currently employs approximately 150,000 event planners with an average annual salary of over $100,000.

Question 6

The hallmark of event management is about the delivery of ___________________.

Question 7

Changes in sales, income, and employment due to the supplying of goods and services to an event are an example of indirect impact.

Question 8

The effect of employee spending of their income at other local businesses is an example of induced impact.

Question 9

Economic impact is a measure of the effect of visitor spending and is referred to as induced impact.

Question 10

Direct impact refers to changes in sales, income, and employment due to the supplying of goods and services to an event.

Question 11

Indirect impact refers to the effect of employee spending of their income at other local businesses.

Question 12

The strong economic impact of major sporting events is a well-known fact.

Question 13

Define the substitution effect related to economic impact.

Question 14

The average event planning lead-time is around 7 months.

Question 15

The average event planning lead-time is at least 12 months.

Question 16

The top event brand worldwide, calculated based on revenue-per-event-day, is the NFL's Super Bowl.

Question 17

The top event brand worldwide, calculated based on revenue-per-event-day, is the FIFA World Cup.

Question 18

At the time of writing, 12 of the top 25 most valuable franchises in the world (According to Forbes Magazine) actively use AwareManager.

Question 19

The Red Guide in Great Britain requires stadiums to undertake specific risk management strategies.

Question 20

In the Green Guide, there is a minimal requirement of one steward (crowd managers) for every 100 to 250 fans, given the logistics and layout of a venue.

Question 21

According to Food Allergy Research and Education (FARE) approximately (4%) or nine million American adults have food allergies.

Question 22

Name five food types that generate the greatest amount of allergy concerns.

Question 23

The most prevalent allergy for concessionaires to be aware of are nut allergies.

Question 24

Health violations of professional stadiums in the US are rare.

Question 25

What percentage of wronged customers tell 10 or more people about a bad event experience?

A) just under 25%
B) just under 50%
C) just over 75%
D) almost 100%
E) none of the above