Deck 1: Defining the Field of Sport Management

Question 1

Services offered to clients to engage physically in some form of sport or physical activity are which of the following?

A) Participant services
B) Spectator services
C) Donor services
D) Sponsorship services
E) Promotional services

Answer 1

A

Question 2

If the client/customer cannot judge quality before actually obtaining the product, it is primarily because of which of the following attributes of a service?

A) Heterogeneity
B) Perishability
C) Simultaneity
D) Intangibility
E) Permeability

Answer 2

D

Question 3

Heterogeneity refers to goods and services that are of uniform quality. What is a possible reason for a service to NOT possess heterogeneity?

A) Differences among the providers of the goods or services.
B) The consumer's state of mind at the time of consumption.
C) Equal caliber of the services provided.
D) All of the above
E) None of the above

Answer 3

B

Question 4

Why are human services considered unique?

A) Clients become actively involved in the production process.
B) Human services require low-skilled workers.
C) The processes are standardized due to variable input.
D) All of the above
E) None of the above

Question 5

Human services in the sport industry have unique characteristics; which of the following is not one of these characteristics?

A) The raw material consists of human beings
B) The raw material is variable
C) The raw material is actively involved
D) A and B only
E) All of the above

Question 6

Which of the following is not a type of human service, as listed in the chapter?

A) People-processing
B) People-changing
C) People-praising
D) People-sustaining
E) People-curative

Question 7

Lovelock and Gummesson proposed a nonownership framework, within this framework, they identify five broad categories of services. Which of the following is not one of those?

A) Rented goods services
B) Place and space rentals
C) Labor and expertise rentals
D) Physical facility access services
E) Memorabilia purchasing

Question 8

Organized sports camps and clinics aim at which of the following motive for participation?

A) Pursuit of excellence
B) Pursuit of pleasure
C) Pursuit of health/fitness
D) Pursuit of skill
E) Pursuit of profit

Question 9

Which of the following is a critical component of spectator services offered by sport organizations?

A) The contest
B) The spectacle
C) The third place
D) All of the above
E) None of the above

Question 10

Which of the following is the most critical component of spectator services offered by sport organizations?

A) The performance
B) The spectacle
C) The third place
D) The enjoyment
E) The contest

Question 11

Which of the following is the spectator service that focuses primarily on the ancillary portions of the event?

A) The spectacle
B) The performance
C) The experience
D) The emotion
E) The contest

Question 12

Which of the following is not a human service offered by sport organizations?

A) Human-skill services
B) Human-curative services
C) Human-performance services
D) Human-sustenance services
E) All of the above

Question 13

Sponsorship activities provide which of the following objectives? (More than one answer is correct.)

A) Create awareness
B) Reach new markets
C) Building the sport image
D) Compete with other companies
E) All of the above

Question 14

Sport management is about coordination of which of the following?

A) Human resources
B) Technologies
C) The context
D) The employees
E) The factors in the production and exchange of sport products

Question 15

Which of the following is the most important factor that needs to be coordinated in sport management?

A) Human resources
B) Clients
C) Volunteers
D) The employees
E) Support units

Question 16

The fact that one of two equally trained and skilled golf instructors provides better and more comprehensive lessons than the other is illustrative of which characteristic of a service?

A) Intangibility
B) Perishability
C) Homogeneity
D) Simultaneity
E) None of the above

Question 17

The campus bookstore that sells your university's merchandise is an example of what type of service?

A) Consumer
B) Professional
C) Human clothing
D) People sustaining
E) None of the above

Question 18

What type of service does an athletic program and its coaches provide?

A) Consumer
B) Professional
C) People processing
D) Human clothing
E) People changing

Question 19

The vast majority of sport-related products could best be classified as which of the following?

A) Goods
B) Services
C) Entertainment
D) Recreation
E) Profit-oriented

Question 20

Which of the following are not included in Knoke's organizational scheme?

A) Organizational society
B) Organizational field
C) Organization population
D) Organizational mechanics
E) Both A & C

Question 21

Sport management is both a research field and a professional field.

Question 22

Sport management journals largely publish facts and figures associated with the sport industry. [Note: This can be found in the Introduction.]

Question 23

The largest monetary portion of the sport industry, in terms of economic value, is travel expenses.

Question 24

Consumer services are based on knowledge, routine services, and special competencies of the employees.

Question 25

Human services are involved only in knowledge and guidelines regarding something in which clients are interested.

Question 26

Clients contribute to the nature of the service as much as the service's employees do.

Question 27

The clients are the most important human resource that needs to be coordinated in the industry.

Question 28

Sport products classified as goods possess the characteristic of perishability.

Question 29

According to the criterion of whether an organization is producing goods or services, almost all sports and recreation organizations can be classified as service organizations.

Question 30

___________________ are dedicated to the growth and advancement of the sport industry.

Question 31

The sport industry provides both _______________ and _______________ to its consumers.

Question 32

__________ is a body of knowledge in which economic principles are applied to the study of organizations.

Question 33

A major proposition of organizational economics is that organizations are mechanisms that have evolved to facilitate the ___________________ of products.

Question 34

A major proposition of organizational economics is that the ___________________ of an organization must be based on the inherent characteristics of the products of exchange.

Question 35

A service is ___________________ in the sense that the client/customer cannot judge the quality of the product before actually obtaining it.

Question 36

___________________ stems from the differing sensual and psychological benefits that customers derive from a service.

Question 37

___________________ means that a service could not be produced and stored for future use.

Question 38

___________________ refers to the fact that, whereas goods (e.g., a particular brand of tennis racket) are usually of uniform quality (whether good or bad), services are relatively more variable in quality.

Question 39

___________________ refers to the fact that a service has to be consumed as it is produced.

Question 40

Because the production and consumption of a service are ___________________, the interaction between the employee (the producer of a service) and the client (the consumer of that service) becomes extremely important.

Question 41

___________________ services are largely based on low-skilled and routine services such as renting facilities or selling goods.

Question 42

__________ is also used to refer to this simultaneity, indicating that the production and consumption of a service cannot be separated.

Question 43

When a university permits students to use its gymnasium and playing fields on a drop-in basis, it is offering a __________ service.

Question 44

___________________ services are largely based on knowledge, expertise, and special competencies of the employee, the service provider.

Question 45

Because a physical therapist's services and the tennis pro's instructions are based on their respective expertise and knowledge, they are labeled ___________________ services.

Question 46

___________________ "define or alter the person's behavior, attributes, and social status in order to maintain or enhance his [her] well being."

Question 47

In ___________________, the processes cannot be standardized because the input, or raw material, is variable.

Question 48

In ___________________, whereas client expectations are legitimate, only professional experts decide on the service to be provided.

Question 49

According to Hasenfeld, human services can be classified into three categories: (a) ________, (b) ________, and (c) ________.

Question 50

According to Hasenfeld, ___________________ refers to testing and screening people and then placing them in a particular class based on some specified criteria.

Question 51

Chelladurai's classification of sport products is based on two criteria: (a) ________ and (b) ________.

Question 52

For our purposes, we can group client motivations for participating in sports into four categories: (a) __________________ (b) __________________ (c) __________________, and (d) __________________.

Question 53

___________________ is the kinesthetic reason for personal sport participation.

Question 54

If people wish to acquire mastery of a particular activity, they participate in sport for the pursuit of ___________________.

Question 55

A recreational golfer routinely practices at the driving range in order to facilitate her ___________________.

Question 56

In the ______________________, an individual purchases a gym membership and regularly attends aerobics classes.

Question 57

______________________ services refer to the scheduling or reserving of facilities and/or equipment as requested by clients who seek pleasure in physical activity.

Question 58

______________________ services involve scheduling or reserving facilities and/or equipment to satisfy clients' desire to maintain their fitness and health.

Question 59

______________________ services refer to the expert application of teaching technology and leadership in developing clients' skills (including techniques and strategies) in various forms of sport and physical activity.

Question 60

Services that provide expert guidance and coaching for clients in their pursuit of excellence in a chosen physical activity are labeled ______________________.

Question 61

When an expert aerobic instructor leads a group of clients who seek to maintain their health and fitness, the instructor is providing a ______________________ service.

Question 62

Physical activity programs that are designed to rehabilitate clients who are deficient in fitness, health, and/or physical appearance are labeled ______________________ services.

Question 63

According to the text, the entertainment value of sport competitions stems largely from three different sources: (a) ________, (b) ________, and (c) ________.

Question 64

At the core of the entertainment value of sport lies the ________________.

Question 65

The presentation of a trophy at the end of a golf tournament or a NASCAR event is best described as the ___________________.

Question 66

The text outlines two significant outcomes for a sponsor in a sponsorship deal: (a) _______ and (b) _______.

Question 67

____________________ and _____________________ are two objectives associated with sponsorship services.

Question 68

In terms of donor services, the products we propose to exchange when we seek a donation are _____________________.

Question 69

Sport management is concerned with both the ____________________ and ____________________ of sport services.

Question 70

Various definitions and descriptions of management suggest that the essence of management is ________________.

Question 71

Advertising, endorsements, equipment/apparel/shoes, facility construction, media broadcast rights, professional services, medical treatment, travel, publications/videos, and gambling associated with the sport industry are all labeled as ____________________ products.

Question 72

The most significant factor that needs to be coordinated is the people involved in the production of the sport services. They can be classified as (a) ________, (b) ________, and (c) ________.

Question 73

__________ are goods that might be used in the production of services.