Deck 5: Audience

Question 1

The process of learning all you can about the people who will be listening to your presentation is:

A) Audience Demographics
B) Audience Perceptions
C) Audience Analysis
D) Presentation Setting

Answer 1

C

Question 2

Speakers should research the audience and learn about the people who will be listening to the presentation:

A) Prior to the presentation
B) At the start of the presentation by asking questions
C) Throughout the course of the presentation
D) At the end of the presentation

Answer 2

A

Question 3

Information about the audience including age, education level, gender, ethnicity, and income level are:

A) Audience Perceptions
B) Audience Traits
C) Audience Demographics
D) Audience Psychographics

Answer 3

C

Question 4

Audience members who attend a presentation willingly are more likely to pay attention than those who are "prisoners."

Question 5

The author refers to the importance of establishing commonality with the audience and refers to _______________________ as extent to which the speaker can establish that he or she is "of the same substance" as the audience.

A) Consubstantiality
B) Audience relevance
C) Self-perception
D) Audience familiarity

Question 6

Knowing the audience's education level will:

A) Tell you their annual income
B) Help you determine the appropriate vocabulary for your presentation
C) Tell you their political affiliations
D) Help you stereotype the audience

Question 7

Men and women generally hear and understand communication in the same way.

Question 8

Assuming that men are better at math that women is:

A) Normative behavior
B) Ethnocentrism
C) Language of connection
D) A generalization

Question 9

The idea that your ethnic perspective is superior to that of other people is:

A) Ethnocentrism
B) Gender Bias
C) Generalization
D) Normative Study

Question 10

Most audiences are tolerant of speakers who go over their allotted time.

Question 11

You should always distribute an audience survey to people attending your presentation before the event.

Question 12

Exploring the web site of the company or organization that has invited you to present is usually sufficient for gathering information about an audience prior to a presentation.