Deck 7: Structuring the Message

Question 1

At some point in the introduction of a presentation, the speaker must state his or her goal which is the ___________________.

A) Attention Getter
B) Transition
C) Objective
D) Conclusion or Summary Statement

Answer 1

C

Question 2

A professor telling you during a class lecture that material about to be presented is going to be on a future test is an example of a ____________________

A) Hook
B) Trick
C) Quotation
D) Transition

Answer 2

A

Question 3

Asking a question at the start of a presentation that is designed to get attention but doesn't anticipate that the audience will actually respond is an example of a/an:

A) Quotation Device
B) Presentation Objective
C) Rhetorical Question
D) Speaker Ethos

Answer 3

C

Question 4

____________________ is the dominant factor in rhetorical communication.

A) Speaker Humor
B) Speaker Ethos
C) Speaker Experience
D) Speaker Enthusiasm

Question 5

Audiences will make judgments about a speaker before the presentation even starts. Things like the speaker's reputation, the way he or she is dressed and the apparent level of preparation. These factors are collectively known as:

A) Stereotyping
B) Initial Ethos
C) The Expense of Humor
D) Fluidity

Question 6

It is nearly impossible to change the audience's initial perception of you that is formed at the start of your presentation.

Question 7

The author refers to the process of changing the audience's perception of you during a presentation as intermediate or _________________ ethos because it occurs after the initial perceptions of you, as the speaker, are formed.

A) Circumstantial
B) Consequential
C) Derived
D) Terminal

Question 8

Intermediate or derived ethos can increase or decrease throughout a presentation.

Question 9

Achieving high terminal ethos means you have ended poorly, almost deadly at the conclusion of your presentation.

Question 10

There are several ways to organize the body of your presentation. Using chronological order means you are organizing the content based on:

A) The positive and negative aspects of the topic
B) The physical properties of a product
C) The functionality of a process
D) A time line of events

Question 11

Constant use of the same transition phrase within a presentation is a useful technique because it will help the audience remember your points.

Question 12

"OK. That's all I have." is an appropriate conclusion for your presentation.

Question 13

You can end your presentation with the same points you made in your introduction.

Question 14

A logical conclusion for a sales or persuasive presentation is a/an:

A) Call to Action
B) Rhetorical Question
C) Joke
D) Spatial relationship

Question 15

Asking if anyone has questions makes a sufficient conclusion.

Question 16

You don't really have to plan a conclusion. It will come to you as you are getting finished with your presentation.