Deck 10: Persuasive Messages

Question 1

According to Cathcart, "A communicator's intentional use of language and other symbols to influence selected receivers to act, believe, or feel" according to the speaker's purpose is the definition of:

A) Rhetoric
B) Public Speaking
C) Informative speaking
D) Forensics

Answer 1

A

Question 2

Nearly every speaking occasion and most daily communication involves some form of persuasion.

Answer 2

True
Think about your daily life and the number of times you are trying to persuade someone to see things your way.

Question 3

Who said "the use of rational speech is more distinctive of being human than the use of limbs"?

A) Kant
B) Boisjoly
C) Aristotle
D) Cathcart

Answer 3

C

Question 4

Threatening customers in an attempt to force them to buy a product from you is known as persuasion.

Question 5

Persuasive presentations are likely to have one of the following objectives except:

A) Reaffirming existing attitudes or behavior
B) Asking others to do something or act
C) Influencing others to change attitudes or behaviors
D) Teaching a lesson

Question 6

Which of the following is an example of a presentation with the goal of getting the audience to actuate?

A) A class lecture on how to write learning objectives
B) A persuasive presentation encouraging women to get mammograms
C) A business meeting reviewing the company's profit and loss statement
D) A medical symposium discussing the latest surgery techniques

Question 7

In a persuasive presentation, an argument of ethos utilizes:

A) The strength of the speaker's personality and credibility
B) Visual examples that elicit the audience's emotions
C) Rational appeals that show logical reasons why to agree
D) Ethical argumentation

Question 8

When advertisers are selling products to consumers and include facts and statistics in the advertising explaining the values of the product, the cost/benefit analysis, the safety of the product and similar features, the advertiser is using a/an ___________________ appeal to reach the audience.

A) Circumstantial
B) Conspiratorial
C) Logical
D) Emotional

Question 9

Which of the following would most accurately define an emotional appeal used to get an audience to consider adopting a rescued animal at a local animal shelter?

A) A chart of statistics showing the number of abandoned pets in your community
B) A video of the shelter director talking about the need for fundraising
C) A poster in the veterinarian's office explaining the costs of services
D) A photograph of shelter puppies in a kennel looking longingly at the camera

Question 10

An effective argument will incorporate both logical and emotional appeals.

Question 11

You should address the arguments that support the opposing side of your position during your persuasive presentation.

Question 12

Arguments that support the opposing side of a position are called:

A) Anticipations
B) Reservations
C) Noncompliances
D) Confrontations

Question 13

The organizational steps of attention, need, satisfaction, visualization and action are part of:

A) Monroe's Motivated Sequence
B) Reservation Confrontation
C) Hypothetical Realization
D) Persuasive Conceptualization

Question 14

Which of the following conclusions most accurately reflects a "call to action"?

A) I've covered three main points today, how, when and where to buy a Ford Truck. Thank you.
B) I would like to conclude today with a quote. "If you think you can't do something, you are right."
C) As I end my presentation, I ask you… would you be where you are today without a college education?
D) On election day, I urge you to vote for Candidate Smith