Deck 8: Customer Lifecycle Communications and CRM

Question 1

Usability is the same as persuasion

Answer 1

False

Question 2

To track marketing outcomes in Google Analytics you need to set up

A)Funnels
B)Goals
C)Advanced segments
D)Event tracking
E)Custom reports

Answer 2

A

Question 3

What technology should be used to separate content from design and visual styling?

A)HTML
B)Cascading Style Sheets (CSS)
C)XHTML
D)Quality Score
E)MHTML

Answer 3

B

Question 4

Used to show the layout of a page

A)Site roadmap
B)Site information architecture
C)Site blueprint
D)Sitemap
E)Wireframes

Question 5

Usability is most commonly assessed through three factors:

A)Satisfaction with experience
B)Efficiency (time, simplicity) of user task
C)Effectiveness (completion) of user task
D)Quality Score
E)Website grading

Question 6

Bryan Eisenberg's three critical page review questions

A)What action needs to be taken?
B)What is the number of visitors to the page?
C)Who needs to take that action
D)Is the page shared?
E)How do we persuade that person to take action

Question 7

Select all the key page template types on a typical e-commerce website:

A)Home page
B)Category page
C)Search results page
D)Product page
E)Utility page