Deck 3: Digital Models

Question 1

A online customer service forum is an example of collaborative co-creation

Answer 1

False

Question 2

Publishers who gain revenue on a commission or fixed-price basis for products sold

A)Inbound marketers
B)Portals
C)Blogs
D)Intermediaries
E)Affiliates

Answer 2

E

Question 3

A method of assessing influence of sale or conversion across multiple touchpoints

A)Last click rule
B)Media attribution
C)Affiliate marketing
D)Google Keyword Tool

Answer 3

B

Question 4

Alternative revenue models for media are

A)CPM
B)CPA
C)CPX
D)CPC
E)CPR

Question 5

A curve describing the decreasing popularity of items amongst consumers

A)Zipf's law
B)Long tail
C)Y curve
D)Net promote score
E)Other