Question 1

Creation of a persona makes a site more customer-centric and enables objective review of effectiveness

Accepted Answer

Creating a persona helps in understanding the target audience better, leading to a more customer-centric approach. It also allows for an objective review of the site's effectiveness by evaluating how well the site meets the needs and expectations of the persona.

Question 2

Two of Cialdini's six weapons of influence?&#10;A)Permission and activity&#10;B)Reciprocity and Scarcity&#10;C)Engagement and Social sharing&#10;D)Satisfaction and advocacy

Accepted Answer

Cialdini's six principles of influence include reciprocity and scarcity, among others like commitment and consistency, social proof, authority, and liking.

Question 3

If customer is not involved in commenting on company services they are showing a lack of..&#10;A)Involvement&#10;B)Interaction&#10;C)Intimacy&#10;D)Influence

Accepted Answer

Lack of commenting indicates a lack of interaction, as interaction involves engaging with the company through feedback or comments.

Question 4

When consumers act on impulse or make do with imperfect information which behaviour is this?&#10;A)Social sharing&#10;B)Syndication&#10;C)Satisfaction&#10;D)Satisficing

Accepted Answer

The answer of When consumers act on impulse or make...

Question 5

BJ Fogg's three key factors that affect consumer behaviour are&#8230;&#10;A)Trigger (call-to-action)&#10;B)Be motivated&#10;C)Ability to do the behaviour&#10;D)All

Accepted Answer

BJ Fogg's model, known as the Fogg Behavior Model (FBM), posits that behavior is a result of three elements coming together: motivation, ability, and a prompt (or trigger). All three factors are essential for a behavior to occur.

Question 6

Given the importance attached to site download speed by Google and consumers, how should businesses assess the quality of their experience&#10;A)Quality Score&#10;B)Core Web Vitals&#10;C)Keyword analysis&#10;D)SEO gap analysis&#10;E)None of the above

Accepted Answer

Core Web Vitals are specific factors that Google considers important in a webpage's overall user experience, including aspects of site speed and responsiveness, which directly relate to assessing the quality of a site's experience in terms of download speed and user interaction.

Deck 2: Remix