Deck 10: Digital Marketing Plan

Question 1

The best measure used to review and control the cost of acquiring new customers is

A)Cost per click (CPC)
B)Earnings per click (EPC)
C)Cost per thousand (CPM)
D)Allowable cost per acquisition (CPA)
E)Cost per auction (CPA)

Answer 1

D

Question 2

The first S in SOSTAC stands for…

A)How will we get there?
B)Where are we going?
C)Where are we now?
D)Are we on track?
E)Are we there yet?

Answer 2

C

Question 3

The second S in SOSTAC stands for…

A)How will we get there?
B)Where are we going?
C)Where are we now?
D)Are we on track?
E)Are we there yet?

Answer 3

A

Question 4

Which SWOT analysis factors include threatening external market strategies that address internal challenges of a company

A)SO
B)WT
C)ST
D)WO
E)OO

Question 5

Two measures used to assess the reach and engagement delivered by display advertising

A)Cost per thousand (CPM)
B)Cost per click (CPC)
C)Allowable cost per acquisition (CPA)
D)Cost per lead
E)Cost per sale

Question 6

Which two parts of SOSTAC most closely relate to applying digital analytics

A)Situation
B)Objectives
C)Strategy
D)Actions
E)Control

Question 7

Three website audience engagement measures are…

A)Unique visitors
B)Bounce rate
C)Duration
D)Pages per visit
E)Cost per sale