Question 1

The review of how software and online services can support implementation of digital marketing is known as&#10;A)Software as a Service (SaaS)&#10;B)Martech audit&#10;C)SEO gap analysis&#10;D)Marketplace analysis&#10;E)None of the above

Accepted Answer

A Martech audit specifically reviews the software and online services used in digital marketing to assess their effectiveness and how well they support the implementation of digital marketing strategies.

Question 2

Site engagement measures are&#8230;&#10;A)Unique visitors&#10;B)Bounce rate&#10;C)Duration&#10;D)Pages per visit&#10;E)Cost per sale

Accepted Answer

Bounce rate, duration, and pages per visit are metrics that measure how users interact with a site, indicating engagement levels.

Question 3

Which two parts of SOSTAC most closely relate to applying digital analytics&#10;A)Situation&#10;B)Objectives&#10;C)Strategy&#10;D)Actions&#10;E)Control

Accepted Answer

B, E

Question 4

The 2 Ss in SOSTAC stand for&#8230;&#10;A)Sell&#10;B)Speak&#10;C)Situation&#10;D)Speak&#10;E)Strategy

Accepted Answer

The answer of The 2 Ss in SOSTAC stand for&#8230;&#10;A)Sell&#10;B)Speak&#10;C)Situation&#10;D)Speak&#10;E)Strategy...

Question 5

The RACE marketing planning framework is structured around&#10;A)Customer service activities&#10;B)Customer lifecycle activities&#10;C)Customer acquisition activities&#10;D)Customer advocacy issues&#10;E)Customer lifetime value issues

Accepted Answer

The RACE marketing planning framework is structured around Customer Lifecycle activities, encompassing Reach, Act, Convert, and Engage stages to manage and optimize interactions throughout the customer lifecycle.

Question 6

Communications strategy relates to which of the 5S benefits of digital marketing&#10;A)Sell&#10;B)Speak&#10;C)Serve&#10;D)Save&#10;E)Sizzle

Accepted Answer

Communications strategy is primarily concerned with how a business engages and speaks to its audience, making "Speak" the correct choice. It involves the methods and channels used to communicate with customers, including messaging and content strategy.

Question 7

Which one of these is NOT one of the 5 S benefits of digital marketing&#10;A)Sell&#10;B)Speak&#10;C)Serve&#10;D)Search&#10;E)Sizzle

Accepted Answer

"Search" is not one of the 5 S benefits of digital marketing, which are Sell, Speak, Serve, Save, and Sizzle.

Question 8

An essential free tool for reviewing how customers search online is&#8230;&#10;A)Alexa&#10;B)Google Keyword Planner Tool&#10;C)Nielsen&#10;D)Comscore&#10;E)Moz

Accepted Answer

Google Keyword Planner Tool is a free tool provided by Google that allows users to research and analyze lists of keywords to see how often they are searched and how those searches have changed over time. This is essential for understanding customer search behavior online.

Question 9

The three main types of media are&#10;A)Paid&#10;B)Email&#10;C)Owned&#10;D)Earned&#10;E)Search

Accepted Answer

Paid, owned, and earned are the three main types of media. Paid media is advertising that you pay for, owned media is content that you create and control, and earned media is publicity that you get from others.

Deck 1: Introduction to Digital Marketing