Question 1

Web analytics help understanding what elements of the online communication mix are effective

Accepted Answer

Web analytics provide insights into website traffic, user behavior, and conversion rates, which helps businesses understand the effectiveness of their online communication mix. Based on this information, companies can make informed decisions about which elements of their online strategy are performing well and which ones need improvement.

Question 2

How many factors (or signals) does Google uses within its search ranking algorithm?&#10;A)Around 1 million&#10;B)Around 10 million&#10;C)Around 1.000&#10;D)Around 200&#10;E)The number varies continuously between 10.000 and 100.000

Accepted Answer

According to Google, there are more than 200 ranking factors that are used in their search algorithm. However, these factors are not publicly disclosed and are constantly changing and evolving.

Question 3

This traffic source is for links from other sites&#10;A)Direct&#10;B)Referrals&#10;C)Search&#10;D)Campaign&#10;E)Social media

Accepted Answer

Referrals indicate traffic from other sites, meaning that users clicked a link on another website and were directed to the current site.

Question 4

This traffic source is URL type-ins, book marks and untracked campaigns, e.g. from Email marketing and apps&#10;A)Direct&#10;B)Referrals&#10;C)Search&#10;D)Campaign&#10;E)Social media

Accepted Answer

URL type-ins and book marks are direct traffic because users directly navigate to the website by typing in the URL or accessing a saved bookmark. Untracked campaigns can also fall under direct traffic if they do not have any specific tracking parameters. Email marketing and apps could potentially drive direct traffic if users are directed to the website through a link that does not contain tracking parameters. Therefore, direct is the best choice.

Question 5

SEM. Advertisers pay for their adds to be displayed

Accepted Answer

The answer of SEM. Advertisers pay for their adds to...

Question 6

Occurence in headings and the occurrence in anchor text of hyperlinks are not important parameters in Google page ranking

Accepted Answer

Both the occurrence in headings and the occurrence in anchor text of hyperlinks are important parameters in Google page ranking.

Question 7

The &#34;Description&#34; meta tag is summarizing the content of a document based on keyword

Accepted Answer

The "Description" meta tag provides a brief summary of a web page's content, but it is not specifically based on keywords; rather, it's meant to offer a concise overview of the page's content to both users and search engines.

Question 8

SEM: Identification where the biggest potential for improvement is for each phrase and product is the task known as Performance Analysis

Accepted Answer

Performance Analysis in SEM involves evaluating the effectiveness of campaigns, but identifying potential improvements is more specifically related to tasks like optimization or opportunity analysis.

Question 9

The Google Keyword Tool is not suitable for Demand analysis

Accepted Answer

The Google Keyword Tool, now known as Google Keyword Planner, is suitable for demand analysis as it provides insights into search volumes, trends, and competition for keywords, which can help in understanding demand for certain products or services.

Question 10

Factors which affect the position of an Ad in the sponsored listings&#10;A)Quality score&#10;B)Ad clickthrough rate&#10;C)Ad text relevance&#10;D)Landing page relevance&#10;E)Landing page speed

Accepted Answer

Quality score is a key factor that affects the position of an ad in sponsored listings, as it encompasses elements like ad relevance, clickthrough rate, and landing page experience.

Deck 7: Traffic Building