Question 1

Observing customers online as to what they do and how they succeed belongs to usability testing

Accepted Answer

Usability testing involves observing users and their interactions with a product or service, typically through methods such as user testing, user interviews, or other feedback mechanisms. Observing customers online falls under this category as it allows one to see how they navigate and succeed in their tasks or goals.

Question 2

Usability can be tested through&#10;A)Satisfaction&#10;B)Efficiency&#10;C)Effectiveness&#10;D)Quality Score&#10;E)Website grading

Accepted Answer

A

Question 3

What of the statements about cookies is incorrect&#10;A)Sites in Europe are not legally obliged to ask for permission for adding cookies to the hard disc of the site visitors&#10;B)Cookies are important for web personalization&#10;C)Deleting cookies makes personalisation impossible&#10;D)Contrary to common wisdom cookies do not contain personal data of users&#10;E)Cookies are short text files

Accepted Answer

This statement is incorrect. Sites in Europe are legally obliged to ask for permission before adding cookies to the hard disc of the site visitors, as per the European Union's General Data Protection Regulation (GDPR).

Question 4

In the checkout process of a web site the owner presents the customer with a number of elements reassuring the visitors about security, additional costs, delivery and return policies. The web site owner attempts this way to:

A)Communicate the site's services assortment
B)Communicate the site's online value proposition (OVP)?
C)Persuade customers to do word of mouth for the site
D)Promote the site's usability aspects
E)Justify the price differences of the products in the web site versus prices of competitive sites

Accepted Answer

The presentation of elements reassuring the visitors about security, additional costs, delivery and return policies in the checkout process of a web site is a way of communicating the site's online value proposition (OVP). This is because it reassures the visitor that the site offers a safe and reliable shopping experience, and that they can trust the site to deliver on their promises.

Question 5

When we talk about a concept applied to the design of a web site describing how easy is to use the web site we actually refer to:&#10;A)Navigation&#10;B)Aesthetics&#10;C)Interactivity&#10;D)Usability&#10;E)Marketing Mix

Accepted Answer

Usability refers to the ease of use of a website, including navigation, content organization, and user experience. It focuses on ensuring that the website is efficient, effective, and user-friendly. Aesthetics, interactivity, and marketing mix are also important aspects of website design, but they do not specifically refer to the ease of use.

Question 6

What of the 5 Ss is related to the following statement when we refer to Web site design: "An excellent site design helps build the brand and reinforces the brand values through the type of content, interactivities and overall style, tone or feel"

A)Sell
B)Serve
C)Speak
D)Save
E)Sizzle

Accepted Answer

The statement refers to "Sizzle," which is about creating an engaging and memorable experience that enhances the brand's image and values through design and content.

Question 7

Expanding navigation through synonyms is an example of online retail merchndising

Accepted Answer

Expanding navigation through synonyms is a technique used in online retail merchandising to enhance product discoverability and improve search results for customers searching for specific products.

Question 8

Referrer string is a method of online advertising

Accepted Answer

The referrer string (or HTTP referer) is part of the HTTP header that identifies the address of the webpage that linked to the resource being requested. It is not a method of online advertising, but rather a way for a web server to identify where traffic is coming from.

Question 9

An online game store recommending to site visitors a list of games based on past purchases of customers with similar interests is most probably applying collaborative filtering

Accepted Answer

Collaborative filtering is a technique used by online stores to recommend products to customers based on their past purchases, as well as the purchases of other customers who have similar interests or buying patterns. Therefore, the scenario described in the question suggests that the online game store is using collaborative filtering to recommend games to site visitors.

Question 10

Prioritizing your online content for your key audiences and their need is an indication of creating interactive content

Accepted Answer

Prioritizing your online content for your key audiences and their needs indicates content targeting and personalization, not necessarily creating interactive content. Interactive content involves engaging the user in active participation, like quizzes or polls.

Question 11

Key page template types&#10;A)Home page&#10;B)Category page&#10;C)Search results page&#10;D)Product page&#10;E)Utility page

Accepted Answer

The answer of Key page template types&#10;A)Home page&#10;B)Category page&#10;C)Search results...

Deck 6: Site Design