Question 1

The online value proposition focuses on informing customers

Accepted Answer

The online value proposition is primarily about defining and communicating the unique benefits, value, and experiences a brand or product offers to customers online, beyond just informing them.

Question 2

This social media channel is important to use influencers to amplify your content assets&#10;A)Social networks&#10;B)Blog outreach&#10;C)Social commerce&#10;D)Social search&#10;E)Social customer service

Accepted Answer

B

Question 3

This social media channel is core to encouraging conversation and sharing&#10;A)Social networks&#10;B)Blog outreach&#10;C)Social commerce&#10;D)Social search&#10;E)Social customer service

Accepted Answer

Social networks are designed to encourage conversation and sharing among users. They provide a platform for people to connect, share updates, and engage with each other through comments, likes, and shares. Examples of social networks include Facebook, Instagram, and Twitter.

Question 4

This social media is important to protect a brand and gather feedback for product and service development&#10;A)Social networks&#10;B)Blog outreach&#10;C)Social commerce&#10;D)Social search&#10;E)Social customer service

Accepted Answer

Social customer service is crucial for protecting a brand and gathering feedback for product and service development, as it directly involves interacting with customers, addressing their concerns, and using their feedback to improve products and services.

Question 5

The P in the Forrester POST methodology for social media is&#10;A)People&#10;B)Process&#10;C)Physical evidence&#10;D)Partnering

Accepted Answer

The P in the Forrester POST methodology stands for People, which refers to identifying the target audience for the social media strategy. This includes demographics, interests, behaviors, and social media usage habits of the audience. Once the audience is identified, the strategy can be tailored to meet their needs and preferences. Thus, option A is the correct choice. Option B refers to the second step of the methodology, which is creating a strategy and selecting the appropriate social media platforms. Option C refers to the third step, which is creating a physical presence on social media through content and design. Option D is not a part of the Forrester POST methodology.

Question 6

An example of commercial goal for social media marketing is&#10;A)Fans and Followers&#10;B)Share of voice&#10;C)Sentiment&#10;D)Revenue&#10;E)Word-of-mouth

Accepted Answer

Revenue is the ultimate commercial goal for any business, and social media marketing can help in achieving this goal by driving sales through targeted advertising, lead generation, and conversion optimization. While other metrics such as fans and followers, share of voice, sentiment, and word-of-mouth are important for building brand awareness and engagement, they do not directly contribute to revenue generation.

Question 7

The process of sharing to partner sites or publishers is known as&#10;A)Syndication&#10;B)Sharing&#10;C)Social proof&#10;D)Social commerce

Accepted Answer

The process of sharing content or articles to partner sites or publishers is known as syndication, where the content is distributed widely, increasing its reach and views.

Question 8

The four core social media networks in western European countries&#10;A)Facebook&#10;B)Twitter&#10;C)LinkedIn&#10;D)Google+&#10;E)Stumbleupon

Accepted Answer

The answer of The four core social media networks in...

Deck 5: Social Media Marketing