Question 1

The consumption of entertainment on mobile terminals is at tle moment lower than the consumption on big screens

Accepted Answer

This statement is incorrect. The consumption of entertainment on mobile terminals has been steadily increasing and may even surpass consumption on big screens in the future.

Question 2

The reason for initiating an Ambassador program around your brand / web site is to:&#10;A)Motivate your most valuable customers to buy more of your products or services&#10;B)Strengthen the relationship with your most engaged customers&#10;C)Motivate the low volume customers to buy more of your products or services&#10;D)Demotivate the low volume customers to buy your products so that you reduce your administrative costs&#10;E)Obtain free press publicity

Accepted Answer

The main reason for starting an Ambassador program is to strengthen the relationship with your most engaged customers. These customers are already loyal to your brand and can act as advocates for your brand, spreading positive word-of-mouth and helping to attract new customers. By involving them in your brand, you can foster a sense of community and make them feel more connected to your brand, which can lead to increased customer satisfaction and loyalty. While an ambassador program may also motivate customers to buy more, the primary purpose is to enhance the relationship. Obtaining free press publicity may be a secondary benefit, but it is not the main reason for starting an Ambassador program. Demotivating low volume customers would be counterproductive to the goal of increasing sales and building relationships.

Question 3

What of the following statements is true&#10;A)The Web has increased the time people spend in media consumption&#10;B)The Web as commercial channel is suitable for mass markets and not for niche markets&#10;C)The Web is primarilly a pull channel&#10;D)The Web is primerally an push channel&#10;E)The Web has given more power to producers in comparison to consumers

Accepted Answer

The Web is primarily a pull channel, meaning users actively search and retrieve information they want, rather than being pushed information. This is evident through search engines, social media platforms, and websites designed for specific interests and needs.

Question 4

Brands using the Internet and in particular social media channels must avoid using multiple local and /or conflicting brand identities. This because:&#10;A)Localized brand names restrict brands from international sales&#10;B)Their markets are becoming global&#10;C)Such media channels are reaching global audiences&#10;D)The effect of such media channels is substantial because of customer networking&#10;E)All above answers are correct

Accepted Answer

All of the given options are important reasons why brands using the internet and social media channels must avoid using multiple local and/or conflicting brand identities. Localized brand names can restrict brands from expanding into international markets, but as markets are becoming increasingly global, it is important for brands to maintain a consistent brand identity that can be recognized and understood by audiences around the world. Social media channels also have the ability to reach global audiences, and their effect is substantial because of customer networking. Therefore, brands should strive for consistency in their branding efforts across all channels to ensure maximum impact and effectiveness.

Question 5

Creation of a web persona makes a site more customer-centric and enables objective comments

Accepted Answer

Creating a web persona can make the site more customer-centric by giving a personality to the brand and enabling objective comments as customers can identify and relate to the persona. This can also help in building a relationship with customers and creating a more personalized experience.

Question 6

Today visitors of web sites are increasing the number of sites they visit reducing the time they spend in selected sites

Accepted Answer

The answer of Today visitors of web sites are increasing...

Question 7

Customer motivations can be managed and met

Accepted Answer

By understanding customers' needs, wants, and desires, businesses can effectively manage and meet their motivations, leading to increased customer satisfaction and loyalty.

Question 8

Entertainment is the most popular online activity

Accepted Answer

Social networking is the most popular online activity, with a significant portion of internet users spending time on social media platforms.

Question 9

Assumptions about existing offline customers apply always to online customers

Accepted Answer

Existing offline customers may have different behaviors and preferences compared to online customers. Therefore, assumptions about one group may not apply to the other group.

Question 10

In e-marketing B2B companies are often more sophisticated than B2C companies

Accepted Answer

B2B companies often have more complex sales processes, longer sales cycles, and a higher average transaction value compared to B2C companies. This requires more sophisticated e-marketing strategies to effectively reach and convert potential clients. Additionally, B2B companies often have a narrower target audience and a higher level of expertise or knowledge needed to market their products or services effectively.

Question 11

In the de Kare-Silver Shopping test, the main areas of review are?&#10;A)Product characteristics&#10;B)Social sharing&#10;C)Social proof&#10;D)Familiarity and confidence&#10;E)Consumer attributes

Accepted Answer

The answer of In the de Kare-Silver Shopping test, the...

Deck 4: E-Customers