Question 1

The Financial Times online is an example of revenue from subscription access to content

Accepted Answer

The Financial Times offers a subscription-based model for accessing their online content.

Question 2

The idea of Tim Berners-Lee about the Semantic Web can be summarized as:&#10;A)A 3D Web offering a superb customer experiences&#10;B)A fully customizable customer experience&#10;C)artificial intelligence applications that will recommend services and products&#10;D)Using semantics to identify criminal activities&#10;E)Introducing legislation for network neutrality

Accepted Answer

The Semantic Web, as envisioned by Tim Berners-Lee, aims to enable computers to understand and interpret the data on the web in a manner that facilitates intelligent search, automation, integration, and reuse across various applications. It involves the use of artificial intelligence to provide more relevant information and recommendations to users, including services and products, by understanding the meaning and context of words rather than just keywords or numbers.

Question 3

Price Comparison Sites can be best described as:&#10;A)Transnational Sites&#10;B)Relational Sites&#10;C)Intermediaries sites&#10;D)Promotional sites&#10;E)Destination sites

Accepted Answer

Price comparison sites act as intermediaries between the consumer and the retailer or service provider, allowing users to compare prices of products and services offered by multiple vendors.

Question 4

A web site displays a banner that links visitors who click on it to a vacation site. In case the customer books a vacation or another product from the site the owner of the web site receives a commission of 2,5% on the product sold. This revenue model is best described as:

A)Pay per Click revenue model
B)Affiliate revenue model
C)Co-sales revenue model
D)Pay per View revenue model
E)Subscription revenue model

Accepted Answer

This revenue model is best described as the affiliate revenue model, as the owner of the web site earns a commission for every customer they refer to the vacation site who makes a purchase.

Question 5

What of the statements below is correct?&#10;A)Dropbox is an example of a freemium service model&#10;B)Adwords is an example of the &#34;Revenue from subscription&#34; model&#10;C)The Financial Times (www.ft.com) is an example of the acquisition model&#10;D)Amazon.com is an example of the sponsoring model

Accepted Answer

Dropbox offers a free basic service and a paid premium service with additional features, making it an example of the freemium service model. Adwords generates revenue through pay-per-click advertising, making it an example of the advertising model. The Financial Times offers a subscription-based model, making it an example of the subscription model. Amazon.com generates revenue through the sale of products and services, making it an example of the e-commerce model. The sponsoring model involves a company sponsoring content or events, which is not applicable to Amazon.com.

Question 6

Ideastorm is an example of collaborative co-creation

Accepted Answer

Ideastorm is a platform where community members can collaborate and co-create ideas and feedback for Dell's products and services.

Question 7

Online display advertising is often associated with a halo effect

Accepted Answer

Online display advertising is often associated with a halo effect, which means that even if a user doesn't click on the ad, it can still positively impact their perception of the brand being advertised. The ad creates a positive association with the brand, which can lead to increased brand recognition and loyalty.

Question 8

The number of unique visitors is a commonly used metric of popularity of web sites

Accepted Answer

This is a true statement. The number of unique visitors is often used to measure the popularity of a website as it represents the number of individual people who have visited the site.

Question 9

According to Chris Anderson's book The Long Tail niche goods / services are not economically attractive

Accepted Answer

In Chris Anderson's book The Long Tail, he argues that niche goods and services can indeed be economically attractive due to the efficiency of the internet in connecting buyers with sellers and reducing distribution costs.

Question 10

Online marketplace analysis is not useful when we are searching for search terms in a Pay Per Click campaign

Accepted Answer

Online marketplace analysis is useful when searching for search terms in a Pay Per Click campaign as it helps to identify popular keywords and target audiences.

Deck 3: E-Models