Deck 2: Remix

Question 1

Integration marketing communications involve a consistent brand ident

Answer 1

False

Question 2

The core 4Ps of the marketing mix

A)Promotion
B)Price
C)People
D)Product
E)Place

Answer 2

A

Question 3

The service elements of the marketing mix are

A)People
B)Physical evidence
C)Process
D)Partners
E)Promotion

Answer 3

A

Question 4

Which People element of the mix is part of a "welcome strategy" on signup?

A)Autoresponder
B)Livechat
C)Callback
D)Feedback buttons

Question 5

Reintermediation involves

A)New online publishers inform the buying decision
B)A company launching a neutral online publisher
C)Removal of middlemen from the buying process
D)The creation of content for inbound marketing

Question 6

Which product involves pricing variations such as pay per view, subscription and bundling

A)Physical product
B)Digital product
C)Physical service
D)Virtual product
E)None of the above

Question 7

The online value proposition excludes

A)Interactive tools
B)Content to support the buying decision
C)Key brand messages
D)Online communities and user generated content
E)All of the above

Question 8

A prosumer who participates in support is combines…

A)Professional + consumer
B)Producer + consumer
C)Selling consumer,
D)Proactive consumer
E)Prenatural consumer

Question 9

Customer communications relates to

A)People
B)Product
C)Place
D)Promotion
E)Price

Question 10

Customer needs and wants relate to

A)People
B)Product
C)Place
D)Promotion
E)Price