Question 1

Firms who make misleading claims about their products' sustainability are guilty of:&#10;A)Whitewashing&#10;B)Green marketing&#10;C)Slander&#10;D)Greenwashing

Accepted Answer

Greenwashing is the term used to describe the act of making false or exaggerated claims about the environmental benefits of a product or service. It is a form of marketing that seeks to capitalize on consumers' growing awareness and concern about environmental issues.

Question 2

Firms who choose to use advertising to promote less consumption rather than more are:&#10;A)Green marketing&#10;B)Cultural jamming&#10;C)Conspicuous conservation&#10;D)Socially responsible marketing

Accepted Answer

B

Question 3

Environmental labeling aspires to:&#10;A)Encourage demand and supply of products that are environmentally preferable.&#10;B)Discover verifiable, accurate information on environmental aspects of products&#10;C)Inform consumers of environmental process and products&#10;D)All of the above.

Accepted Answer

Environmental labeling aims to encourage demand and supply of environmentally preferable products, discover verifiable and accurate information on environmental aspects of products, and inform consumers of the environmental process and products. Therefore, all options are correct.

Question 4

The critical step in LCA inventory analysis is:&#10;A)Assessing the environmental impact&#10;B)Interpreting the results of the study&#10;C)Determining the functional unit&#10;D)Identifying the scope and boundaries

Accepted Answer

Determining the functional unit is critical in LCA inventory analysis as it provides a reference to which all data is normalized, ensuring consistency and comparability of results.

Question 5

All of the following are eco-labels EXCEPT:&#10;A)Seal of Approval&#10;B)Declaration Index&#10;C)Organization Regulated&#10;D)Self-declarations

Accepted Answer

"Declaration Index" is not a recognized eco-label, whereas the other options are types of eco-labels or related to eco-labeling.

Question 6

To avoid claims of greenwashing, a company can:&#10;A)Use only internal reporting guidelines&#10;B)Create a corporate social responsibility team&#10;C)Adhere to transparent reporting guidelines.&#10;D)Advertise using social claims only

Accepted Answer

Adhering to transparent reporting guidelines is the best way to avoid claims of greenwashing. This means being honest and clear about the environmental impact of their products or services, and providing details about their sustainability initiatives. Using only internal reporting guidelines or advertising using only social claims may not provide enough information for consumers to make informed decisions. Creating a corporate social responsibility team can be helpful, but only if the team is focused on genuine sustainability efforts and the company is transparent about their actions.

Question 7

Advertising that uses image claims can be described as:&#10;A)Associating the organization or firm with sustainability to benefit the consumer&#10;B)Promoting the organization's production processes and life cycle analyses&#10;C)Providing information about the socio-economic impact related to products&#10;D)Focusing on the environmentally sustainable attributes of products.

Accepted Answer

Image claims in advertising often involve associating the organization or firm with positive concepts like sustainability, which is meant to benefit the consumer's perception of the company or its products, rather than providing detailed information about production processes, socio-economic impacts, or specific product attributes.

Question 8

The cradle-to-cradle philosophy allows firms to:&#10;A)Reduce the amount of waste a product creates to zero.&#10;B)Recycle all aspects of product.&#10;C)Innovate product and process design.&#10;D)All of the above.

Accepted Answer

The cradle-to-cradle philosophy encompasses all of the options provided, including reducing waste to zero, recycling all aspects of the product, and innovating product and process design.

Question 9

Consumers major concerns about green products include:&#10;A)Too expensive and less efficient&#10;B)Too expensive and less efficient&#10;C)Mediocre performance and functional utility&#10;D)All of the above

Accepted Answer

The answer of Consumers major concerns about green products include:&#10;A)Too...

Question 10

Which of the following is TRUE:&#10;A)Consumers purchase patterns mirror their desire to purchase sustainable products.&#10;B)Greenwashing is rare and easy to spot in the current marketplace.&#10;C)Cradle-to-cradle practices are the best way to ensure products do not produce waste.&#10;D)Data for LCA are typically easy to obtain from other reporting software.

Accepted Answer

Cradle-to-cradle practices focus on creating systems that are waste-free by ensuring that products are designed with their entire lifecycle in mind, promoting sustainability and reducing waste.

Deck 9: Marketing, Labeling, and Analyzing Products