Deck 9: Going Public: Delivering a Presentation That Persuades

Question 1

Frederick Douglass was:

A) A 19th-century abolitionist
B) The author of Common Sense
C) A European orator
D) All of the above

Answer 1

A 19th-century abolitionist

Question 2

Strategic planning for presentations involves:

A) An analysis of tactics
B) A three-step process
C) A fairly high level of expertise
D) All of the above

Answer 2

A three-step process

Question 3

Digital natives are:

A) Citizens of first-world (European, American, etc.) nations
B) Individuals who were pioneers in computer technology
C) People who remember the era before computers
D) People who were born into the computerized world

Answer 3

People who were born into the computerized world

Question 4

When doing advance work for a presentation, you use the "What would your friends say?" approach. This is an example of:

A) Ethnographic inquiry
B) Demographic analysis
C) Latitudes analysis
D) Test-marketing inquiry

Question 5

The Sinatra test involves:

A) Established credibility
B) Making ideas stick
C) The song New York, New York
D) All of the above

Question 6

Jane Elliot:

A) Used concrete methods to teach about discrimination
B) Was the uncredited co-author of Common Sense.
C) Was a famous 19th-century feminist speaker
D) All of the above

Question 7

The "truth ads" of 1998 exemplified persuasion as:

A) Unexpected
B) Concrete
C) Credible
D) Emotional

Question 8

Main points:

A) Are the reasons that justify the thesis
B) Are stated in the introduction
C) Should be bulleted on PowerPoint slides
D) Are stated as questions

Question 9

Which question below is not listed in your text as an issue in message design?

A) How much control?
B) How discrepant from the audience?
C) How long the presentation?
D) How much simplicity versus complexity?

Question 10

Which is a part of "RPS"?

A) Rhetoric
B) Requirements
C) Persuasion
D) Society

Question 11

Before we can persuade, we must first evaluate where we are and where we wish to go.

Question 12

It is not unusual to confront situational constraints and audience expectations that may affect direct advocacy.

Question 13

Ethnographic inquiry is concerned with demographics.

Question 14

Demographic analysis includes such things as sex, age, and socioeconomic status.

Question 15

A "digital immigrant" is a person who was born before the current technological revolution.

Question 16

"Response reinforcing" involves solidifying support from those who are already sympathetic to one's cause.

Question 17

Non-verbals can metacommunicate feelings that are impossible to express verbally.

Question 18

One of the major factors leading to the failure of persuasive presentations comes from the method of residues.

Question 19

Frank Luntz's "words that work" is a guidebook about foreign policy for Democratic politicians.

Question 20

Thomas Paine wrote a famous persuasive tract about abolition where he argued for complete freedom for all slaves.

Question 21

Nordstrom's customer service policies exemplify Heath and Heath's idea of credibility.

Question 22

Jane Elliot's schoolroom experiment exemplifies Heath and Heath's idea of emotionality.

Question 23

The human-scale principle brings statistics to life by contextualizing them in terms that are more similar to everyday situations.

Question 24

"Pre-persuasion" establishes how an issue is defined and discussed.

Question 25

Ego involvement shrinks the latitudes of acceptance and neutrality.

Question 26

Define the six traits needed to get ideas to "stick", and then explain how each idea can be incorporated into a PowerPoint presentation.

Question 27

List the four different types of audiences that persuaders encounter and provide two tips (for each category) that presenters should incorporate if they hope to succeed at persuasion.

Question 28

You have been assigned to create and deliver a presentation advocating for a necessary tuition increase. Your audience is 500 students at your university. Based on the advice in the chapter, map out how you will tackle "Step 1" of the process.

Question 29

Describe four issues in message design, presenting the pros and cons involved with each issue.

Question 30

What are the central components of audience analysis? How are these components completed? Why are they important?