Question 1

Which of these new media advertising dilemmas does the America Advertising Federation ethics code address?&#10;A) The use of e-mail spam&#10;B) Phishing for individuals' consumer information on the Web&#10;C) Mobile phone ring tone schemes&#10;D) None of these

Accepted Answer

The American Advertising Federation ethics code does not specifically address any of these new media advertising dilemmas.

Question 2

Which of these are the two masters that public relations practitioners are supposed to serve, according to the PRSA code of ethics?&#10;A) Themselves and the media&#10;B) The media and the public&#10;C) The public and their client&#10;D) Their client and the media

Accepted Answer

The PRSA code of ethics states that public relations practitioners are supposed to serve two masters - the public and their client. While the media may be an important stakeholder in certain situations, it is not considered one of the two primary masters in the PRSA code of ethics. Additionally, serving oneself should never be a priority for a PR practitioner as their ethical responsibility is to act in the best interest of their clients and the public.

Question 3

At whom should we primarily aim media ethics codes, according to ethicist John McManus - and Michael Dorsher?&#10;A) Media workers&#10;B) Media owners and bosses&#10;C) Media audiences&#10;D) Media sources and clients

Accepted Answer

John McManus and Michael Dorsher argue that media ethics codes should primarily target media owners and bosses, as they have significant influence over the media's operations and ethical standards.

Question 4

Which one of these was the critical ethical dilemma in the Tim Mahoney case?&#10;A) Separation of church and state&#10;B) Lying by omission&#10;C) An actual conflict of interest&#10;D) The appearance of a conflict of interest

Accepted Answer

The critical ethical dilemma in the Tim Mahoney case was the appearance of a conflict of interest, as he had a personal relationship with a staff member of a company he was responsible for regulating. While there was no evidence of an actual conflict of interest, the perception of a potential bias could undermine public trust in the integrity of the regulatory process.

Question 5

Which one of these is cited as the core ethical standard for bloggers?&#10;A) Transparency&#10;B) Accuracy&#10;C) Fairness&#10;D) Balance

Accepted Answer

Transparency is often cited as the core ethical standard for bloggers as it ensures that readers are aware of any potential biases, conflicts of interest, or other factors that could influence the blogger's content. By being transparent, bloggers can build trust with their audience and maintain credibility in their industry. While accuracy, fairness, and balance are also important ethical standards for bloggers to uphold, transparency is often considered the most foundational.

Question 6

Which one of these philosophical approaches would be worst for media ethics codes, according to Gordon?&#10;A) Kantian&#10;B) Rawlsian&#10;C) Utilitarian&#10;D) Aristotelian

Accepted Answer

The answer of Which one of these philosophical approaches would...

Question 7

All of these are shortfalls of media ethics codes that David Gordon concedes, except ...&#10;A) They reflect compromises that some people see as lacking&#10;B) They are too vague&#10;C) They omit some standards that many people consider important&#10;D) They are impossibly contradictory

Accepted Answer

David Gordon does not concede that media ethics codes are impossibly contradictory. Instead, he argues that they can be contradictory or ambiguous, but this is often due to the complicated nature of ethical decision-making and the need to balance different principles and values.

Question 8

All of these are further benefits of media ethics codes, except ...&#10;A) To help protect the public from unethical media performance&#10;B) To help protect the media from unreasonable demands by the public&#10;C) To increase pressure on media workers to bow to their employer's demands&#10;D) To acquaint students and new media workers with ethics

Accepted Answer

Media ethics codes are meant to provide guidance and ensure responsible journalism. Option A and B are correct as media ethics codes help protect both the public and the media. Option D is also correct as media ethics codes are useful in educating new media workers and students about ethical standards. However, media ethics codes are not meant to increase pressure on media workers to bow to their employer's demands, making option C incorrect.

Question 9

All of these are purposes that media ethics codes serve, except ...&#10;A) To ensure the media set their own standards rather than let legislatures or courts do it&#10;B) To end discussions and debates on the proper actions for media to take&#10;C) To outline ideal standards of excellence&#10;D) To act as the conscience of media organizations

Accepted Answer

Media ethics codes are not meant to end discussions and debates on the proper actions for media to take. Instead, they aim to promote transparency, accountability, and ethical behavior within the media industry. By setting their own standards, media organizations can avoid government regulation and define what it means to be a responsible journalist or media outlet. The other options - ensuring self-regulation, outlining ideal standards, and acting as a conscience - are all valid purposes of media ethics codes.

Question 10

Which one of these ethics approaches does Michael Dorsher prescribe?&#10;A) Rather than ethics codes, greater ethics training for media audiences, workers and owners&#10;B) Ethics codes that media workers write&#10;C) Better ethics codes for bloggers&#10;D) Ethics codes that media audiences agree upon

Accepted Answer

Michael Dorsher prescribes greater ethics training for media audiences, workers, and owners rather than relying solely on ethics codes.

Deck 5: Codes of Ethics