Deck 2: Ideation: The Concept

Question 1

Problem finding is the continuous activity of seeking out new opportunities or challenges to attack.

Answer 1

True

Question 2

Divergence refers to the ability to proceed with an option without having to look at various opportunities and constantly take in new information and opinions.

Answer 2

False

Question 3

The goal of the define step of IDEO is to craft a clear and implementable problem statement.

Answer 3

True

Question 4

In the IDEO process, Prototype is for generating artifacts that help an entrepreneur in getting closer to the solution of the problem in hand.

Question 5

Conceptualization is evaluating answers to a problem in order to select and plan the best method to solve a problem.

Question 6

Design Thinking is a user-centered design approach guided by the emotional response of users to a product or service, and its constituent features.

Question 7

AirBnB first started becoming successful when they realized they had a good idea and needed to disregard individual customer experience issues.

Question 8

The Waterfall method of the Lean Startup methodology allows users to continually return to steps in the process of improvement.

Question 9

Design thinking is grounded within the entrepreneurial teams' observations of users' latent needs.

Question 10

The goal of a Lean Startup Methodology is to expedite delivery of the product or service to customers and directly meet customer needs.

Question 11

Which of the following is not a key element of the Business Model Canvas?

A) Value Proposition
B) Cost Structure
C) Customer Relationships
D) Competitor Analysis

Question 12

What is a customer journey map?

A) A graphical representation of a Customer's story in relation to the company
B) A map showing all of the locations a customer goes to on a typical day
C) Profile showing a customer's personality
D) A graphical representation of the different CRM issues with customers

Question 13

What are the four stages of the creative problem solving process?

A) Conceptualization, Generalization, Optimization, Implementation
B) Generalization, Optimization, Conceptualization, Implementation
C) Generalization, Conceptualization, Optimization, Implementation
D) Conceptualization, Generalization, Implementation, Optimization

Question 14

The conceptualization stage of the creative problem solving process requires _____ thinking:

A) Convergent
B) Speculative
C) Dauntless
D) Divergent

Question 15

What are the three necessary skills to make the problem solving process successful?

A) Divergence, Convergence, Deciding Quickly
B) Speculation, Convergence, Divergence
C) Divergence, Convergence, Deferring Judgement
D) Speculation, Convergence, Diplomacy

Question 16

As part of the first stage in the Creative Problem Solving Process, which of the following are fact-finding strategies that help remove "fuzziness" from a problem?

A) Be aware of conscious assumptions
B) Look for the truth rather than ways to boost your ego
C) Share information, listen to others and say what you think
D) All of the above

Question 17

In terms of the Creative Problem Solving Process, what is Generation?

A) Process of utilizing divergent thinking to discover insights that define problems and making sense of information through abstract thinking
B) Process of gathering information through various methods in order to observe a situation from different perspectives and formulate opportunities and new problems
C) Creating a solution to an identified problem through brainstorming and collecting information
D) Converging information from multiple sources to identify answers for a known problem

Question 18

In terms of the Creative Problem Solving Process, what is Conceptualization?

A) Process of utilizing divergent thinking to discover insights that define problems and making sense of information through abstract thinking
B) Process of gathering information through various methods in order to observe a situation from different perspectives and formulate opportunities and new problems
C) Learning by direct experience in order to put existing ideas together to formulate problems
D) Evaluating abstract ideas and alternatives in order to conceive and identify the most practical solutions and plans

Question 19

In terms of the Creative Problem Solving Process, what is Optimization?

A) Process of gathering information through various methods in order to observe a situation from different perspectives and formulate opportunities and new problems
B) Evaluating answers to a problem in order to select and plan out the best method to solve a problem
C) Process of continually revising and adapting the plan as things change in order to ensure that the solution is successfully implemented
D) Willingness to look for alternative ways to define a problem

Question 20

In terms of the Creative Problem Solving Process, what is Implementation?

A) Process of gathering information through various methods in order to observe a situation from different perspectives and formulate opportunities and new problems
B) Evaluating abstract ideas and alternatives in order to conceive and identify the most practical solutions and plans
C) Process of creating ways to show the benefits of a solution and continually revising and adapting that solution as it is being carried out
D) Process of generating artifacts that help an entrepreneur in getting closer to the solution of the problem in hand

Question 21

One of the three most important skills for the creative problem solving process, what is Divergence?

A) Ability to continually seek out change, improvement, and additional solutions in order to effectively take on ambiguous situations and problems
B) Ability to show willingness to help your team reach consensus by viewing differences of opinion as helpful and enabling the team to follow through on implementation plans
C) The effort to understand a user's behavior and emotional needs and thought processes so that one can properly understand their problems
D) Thinking creatively to brain storm and aggregate solutions to an identified problem

Question 22

What is Design Thinking?

A) An approach to entrepreneurship that designs the business in a logical, methodical manner in order to foresee all possible problems and opportunities.
B) Thinking about business problems from a design perspective, where the entrepreneur utilizes his or her creativity to formulate a solution through specific purpose and planning
C) Using concepts from architecture to design the framework of problem and solutions before customers or revenue sources are incorporated into a business plan
D) A user-centered design approach guided by the emotional response of users to a product or service, and its constituent features.

Question 23

Why is Empathy the focus of the Design Thinking process?

A) Being empathetic will help the business bounce back from setbacks more quickly
B) Design Thinking is about understanding human needs and creating a human-centered design
C) It is necessary to understand consumers' passions in order to exploit their emotions
D) Empathy makes consumers more likely to disregard a company's past transgressions

Question 24

What are the five steps of the Design Thinking Process?

A) Define, Ideate, Test, Prototype, Empathy
B) Ideate, Define, Empathy, Prototype, Test
C) Empathy, Ideate, Test, Define, Prototype
D) Empathy, Define, Ideate, Prototype, Test

Question 25

What is not one of the successful practices the book listed that Airbnb implemented after utilizing the Design Thinking Process?

A) Airbnb implemented a process that first starts with a creative hypothesis; then implements a change; and finally reviews how it works
B) Airbnb emphasizes being a pirate to its employees where they go out, test new ideas, and report what they find
C) New employees are encouraged to develop new product features after they have completed their two years of the "Airbnb Patient Experience" Program
D) New employees are sent on a trip during their second week of work to develop personal feedback about Airbnb and reinforce the patient experience focus

Question 26

How can the Lean Startup Methodology assist in the design process?

A) It describes a venture's infrastructure, offerings, customers and finances
B) Offers entrepreneurs tools to quickly and efficiently make improvements to every aspect of their business
C) It ensures company profits will exceed expenses through the lean production model
D) It is a method to gather information through direct experience and imagining possibilities in order to come up with options for new problem generation

Question 27

Which of the following need to be present in a Customer Journey Map?

A) Activities
B) Touchpoints
C) People
D) Relationships

Question 28

What Element of the Business Model Canvas do the following questions represent? "Who do you have to engage with to deliver to your customers? This includes suppliers, distributors, investors, etc."

A) Distribution Channels
B) Customer Relationships
C) Key Partners
D) Key Activities

Question 29

In preliminary tests, you discover that your workplace product saves your targeted customer over 5 hours a week compared to competitor solutions. This is an example of what element of the business model canvas?

A) Key Activities
B) Value Proposition
C) Customer Relationships
D) Customer Segments

Question 30

Which one of the following is not one of the mindsets for design thinking, as implemented by IDEO?

A) Creative confidence
B) Radical collaboration
C) Learning from failure
D) Embracing ambiguity

Question 31

Chapter 2 discusses the creative problem solving process and its four stages. Briefly describe each of the four stages and discuss their key points.

Question 32

In facilitating the idea development process of design thinking, describe how Persona Construction works as a tool and its purpose.

Question 33

Briefly describe the five steps of the Design Thinking process popularized by IDEO.

Question 34

What is a Business Model Canvas and do you think it represents a good approach to design thinking?

Question 35

What are some of the design tools and techniques that can aid the Idea Development Process, as described in the chapter?