Question 1

Match&#10;-The use of unknown talent as a spokesperson, offers the creative team a more moldable and diverse way to develop a brands face and personality.&#10;A) Common Man or Social Influencer&#10;B) Celebrity&#10;C) Vampire Effect&#10;D) Unpaid Onscreen Spokesperson&#10;E) Character Representatives&#10;F) Dead-Person Endorsement&#10;G) Spokesperson&#10;H) Specialists and CEOs&#10;I) Celebrity Voice Over&#10;J) Paid Onscreen Spokesperson

Accepted Answer

Using unknown talent, such as common people or social influencers, allows for a brand to have a more relatable and diverse face and personality. They are also more moldable to fit the brand's image.

Question 2

Match&#10;-This type of spokesperson gives the brand star power.&#10;A) Common Man or Social Influencer&#10;B) Celebrity&#10;C) Vampire Effect&#10;D) Unpaid Onscreen Spokesperson&#10;E) Character Representatives&#10;F) Dead-Person Endorsement&#10;G) Spokesperson&#10;H) Specialists and CEOs&#10;I) Celebrity Voice Over&#10;J) Paid Onscreen Spokesperson

Accepted Answer

A celebrity spokesperson is known for having star power and can bring attention to a brand due to their fame and influence.

Question 3

Match&#10;-Refers to a brand representative that effectively becomes so recognizable as the face and voice of a brand that they drain the life from the brand.&#10;A) Common Man or Social Influencer&#10;B) Celebrity&#10;C) Vampire Effect&#10;D) Unpaid Onscreen Spokesperson&#10;E) Character Representatives&#10;F) Dead-Person Endorsement&#10;G) Spokesperson&#10;H) Specialists and CEOs&#10;I) Celebrity Voice Over&#10;J) Paid Onscreen Spokesperson

Accepted Answer

The phenomenon of a brand representative becoming so recognizable that they drain the life from the brand is known as the Vampire Effect.

Question 4

Match&#10;-Charities use this type of spokesperson.&#10;A) Common Man or Social Influencer&#10;B) Celebrity&#10;C) Vampire Effect&#10;D) Unpaid Onscreen Spokesperson&#10;E) Character Representatives&#10;F) Dead-Person Endorsement&#10;G) Spokesperson&#10;H) Specialists and CEOs&#10;I) Celebrity Voice Over&#10;J) Paid Onscreen Spokesperson

Accepted Answer

The answer of Match&#10;-Charities use this type of spokesperson.&#10;A) Common...

Question 5

Match&#10;-An imagined animated brand agent who will represent the brand in all forms of media.&#10;A) Common Man or Social Influencer&#10;B) Celebrity&#10;C) Vampire Effect&#10;D) Unpaid Onscreen Spokesperson&#10;E) Character Representatives&#10;F) Dead-Person Endorsement&#10;G) Spokesperson&#10;H) Specialists and CEOs&#10;I) Celebrity Voice Over&#10;J) Paid Onscreen Spokesperson

Accepted Answer

The best choice for an imagined animated brand agent would be a character representative, as they can be developed to have unique brand characteristics and personalities that can be consistently portrayed across all media platforms.

Question 6

Match&#10;-This type of spokesperson speaks though the use of old interviews, movie clips or headshots.&#10;A) Common Man or Social Influencer&#10;B) Celebrity&#10;C) Vampire Effect&#10;D) Unpaid Onscreen Spokesperson&#10;E) Character Representatives&#10;F) Dead-Person Endorsement&#10;G) Spokesperson&#10;H) Specialists and CEOs&#10;I) Celebrity Voice Over&#10;J) Paid Onscreen Spokesperson

Accepted Answer

This describes the concept of using a deceased individual's likeness or previous endorsement to promote a product or service.

Question 7

Match&#10;-A real person that represents a brand in all forms of media.&#10;A) Common Man or Social Influencer&#10;B) Celebrity&#10;C) Vampire Effect&#10;D) Unpaid Onscreen Spokesperson&#10;E) Character Representatives&#10;F) Dead-Person Endorsement&#10;G) Spokesperson&#10;H) Specialists and CEOs&#10;I) Celebrity Voice Over&#10;J) Paid Onscreen Spokesperson

Accepted Answer

A spokesperson is a real person who represents a company or brand in all forms of media. They are typically hired specifically for this role and are trained to be the face of the brand, often appearing in commercials or making public appearances on behalf of the company.

Question 8

Match&#10;-It was once said you had to be desperate to use this type of spokesperson.&#10;A) Common Man or Social Influencer&#10;B) Celebrity&#10;C) Vampire Effect&#10;D) Unpaid Onscreen Spokesperson&#10;E) Character Representatives&#10;F) Dead-Person Endorsement&#10;G) Spokesperson&#10;H) Specialists and CEOs&#10;I) Celebrity Voice Over&#10;J) Paid Onscreen Spokesperson

Accepted Answer

The answer of Match&#10;-It was once said you had to...

Question 9

Match&#10;-Radio, television and many types of digital ads use this type of unseen spokesperson.&#10;A) Common Man or Social Influencer&#10;B) Celebrity&#10;C) Vampire Effect&#10;D) Unpaid Onscreen Spokesperson&#10;E) Character Representatives&#10;F) Dead-Person Endorsement&#10;G) Spokesperson&#10;H) Specialists and CEOs&#10;I) Celebrity Voice Over&#10;J) Paid Onscreen Spokesperson

Accepted Answer

Celebrity voice-over involves a famous person providing their voice for a product or service advertisement without appearing on screen, making it a common technique in radio, television, and digital ads where the spokesperson is not seen.

Question 10

Match&#10;-The most commonly seen and heard type of spokesperson.&#10;A) Common Man or Social Influencer&#10;B) Celebrity&#10;C) Vampire Effect&#10;D) Unpaid Onscreen Spokesperson&#10;E) Character Representatives&#10;F) Dead-Person Endorsement&#10;G) Spokesperson&#10;H) Specialists and CEOs&#10;I) Celebrity Voice Over&#10;J) Paid Onscreen Spokesperson

Accepted Answer

Paid Onscreen Spokesperson is the most commonly seen and heard type of spokesperson in advertising. They are usually professional actors or models hired to promote a product or service on camera.

Deck 9: Spokespersons and Character Representatives As Part of the Concept