Deck 4: Visuals and Their Voice in Advertising

Question 1

Match
-Existing photographs that can be purchased and used.

A) Stock Art
B) Realistic
C) Inset Graphic Border
D) Line Art
E) Symbolic
F) Bleed
G) Duotone
H) Half Tone
I) Photo Illustrations
J) Spot Color
K) Border
L) Illustration
M) Cropping
N) Clip Art
O) Graphic

Answer 1

A

Question 2

Match
-Imagery that is educational focusing on specific facts, uses, or lifestyle enhancements.

A) Stock Art
B) Realistic
C) Inset Graphic Border
D) Line Art
E) Symbolic
F) Bleed
G) Duotone
H) Half Tone
I) Photo Illustrations
J) Spot Color
K) Border
L) Illustration
M) Cropping
N) Clip Art
O) Graphic

Answer 2

B

Question 3

Match
-A type of graphic edging that is typically a half-inch smaller on all four sides than the printable or viewable size of an ad.

A) Stock Art
B) Realistic
C) Inset Graphic Border
D) Line Art
E) Symbolic
F) Bleed
G) Duotone
H) Half Tone
I) Photo Illustrations
J) Spot Color
K) Border
L) Illustration
M) Cropping
N) Clip Art
O) Graphic

Answer 3

C

Question 4

Match
-A simple line drawing with no tonal qualities.

A) Stock Art
B) Realistic
C) Inset Graphic Border
D) Line Art
E) Symbolic
F) Bleed
G) Duotone
H) Half Tone
I) Photo Illustrations
J) Spot Color
K) Border
L) Illustration
M) Cropping
N) Clip Art
O) Graphic

Question 5

Match
-Imagery that uses a more indirect approach to connect the brand with the meaning given to it by the advertising.

A) Stock Art
B) Realistic
C) Inset Graphic Border
D) Line Art
E) Symbolic
F) Bleed
G) Duotone
H) Half Tone
I) Photo Illustrations
J) Spot Color
K) Border
L) Illustration
M) Cropping
N) Clip Art
O) Graphic

Question 6

Match
-A term used to describe any visual, background color or graphic element that extends beyond the trim size.

A) Stock Art
B) Realistic
C) Inset Graphic Border
D) Line Art
E) Symbolic
F) Bleed
G) Duotone
H) Half Tone
I) Photo Illustrations
J) Spot Color
K) Border
L) Illustration
M) Cropping
N) Clip Art
O) Graphic

Question 7

Match
-A wash of color added to a black-and-white photograph.

A) Stock Art
B) Realistic
C) Inset Graphic Border
D) Line Art
E) Symbolic
F) Bleed
G) Duotone
H) Half Tone
I) Photo Illustrations
J) Spot Color
K) Border
L) Illustration
M) Cropping
N) Clip Art
O) Graphic

Question 8

Match
-Another name for a black-and-white photograph.

A) Stock Art
B) Realistic
C) Inset Graphic Border
D) Line Art
E) Symbolic
F) Bleed
G) Duotone
H) Half Tone
I) Photo Illustrations
J) Spot Color
K) Border
L) Illustration
M) Cropping
N) Clip Art
O) Graphic

Question 9

Match
-A combination of photographs and illustrations that create a single graphic image.

A) Stock Art
B) Realistic
C) Inset Graphic Border
D) Line Art
E) Symbolic
F) Bleed
G) Duotone
H) Half Tone
I) Photo Illustrations
J) Spot Color
K) Border
L) Illustration
M) Cropping
N) Clip Art
O) Graphic

Question 10

Match
-A term for a small amount of color added to a black-and-white photograph.

A) Stock Art
B) Realistic
C) Inset Graphic Border
D) Line Art
E) Symbolic
F) Bleed
G) Duotone
H) Half Tone
I) Photo Illustrations
J) Spot Color
K) Border
L) Illustration
M) Cropping
N) Clip Art
O) Graphic

Question 11

Match
-Often used as a graphic or decorative device that often defines size and sets the design off from surrounding copy or ads.

A) Stock Art
B) Realistic
C) Inset Graphic Border
D) Line Art
E) Symbolic
F) Bleed
G) Duotone
H) Half Tone
I) Photo Illustrations
J) Spot Color
K) Border
L) Illustration
M) Cropping
N) Clip Art
O) Graphic

Question 12

Match
-A drawing, painting or digitally created image that uniquely informs and visually represents a brand or concept.

A) Stock Art
B) Realistic
C) Inset Graphic Border
D) Line Art
E) Symbolic
F) Bleed
G) Duotone
H) Half Tone
I) Photo Illustrations
J) Spot Color
K) Border
L) Illustration
M) Cropping
N) Clip Art
O) Graphic

Question 13

Match
-The removal of any unnecessary sections of an image.

A) Stock Art
B) Realistic
C) Inset Graphic Border
D) Line Art
E) Symbolic
F) Bleed
G) Duotone
H) Half Tone
I) Photo Illustrations
J) Spot Color
K) Border
L) Illustration
M) Cropping
N) Clip Art
O) Graphic

Question 14

Match
-Free existing line-art drawings.

A) Stock Art
B) Realistic
C) Inset Graphic Border
D) Line Art
E) Symbolic
F) Bleed
G) Duotone
H) Half Tone
I) Photo Illustrations
J) Spot Color
K) Border
L) Illustration
M) Cropping
N) Clip Art
O) Graphic

Question 15

Match
-A combination of visuals and/or shapes and type to colorfully, symbolically, and uniquely represent an idea or concept.

A) Stock Art
B) Realistic
C) Inset Graphic Border
D) Line Art
E) Symbolic
F) Bleed
G) Duotone
H) Half Tone
I) Photo Illustrations
J) Spot Color
K) Border
L) Illustration
M) Cropping
N) Clip Art
O) Graphic