Deck 17: What Makes Mobile Work

Question 1

Match
-Mobile content that uses fixed layout sizes making it not only more expensive but more time consuming to produce.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Answer 1

A

Question 2

Match
-One of the easiest ways for brands to share rich media content.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Answer 2

B

Question 3

Match
-These paired with text links were the first form of mobile advertising.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Answer 3

C

Question 4

Match
-By using this interactive advertising option, both smart phones and tablets can bring images alive by using their built-in cameras to overlay copy and/or advertising content on top of real-world objects.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Question 5

Match
-Mobile advertising is also know by this term.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Question 6

Match
-This simple, commonly employed form of mobile advertising is also known as Short Message Service.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Question 7

Match
-Location-based mobile advertising that reaches the target near or at the point of purchase.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Question 8

Match
-A short mobile alert that is sent to a smartphone from an application to deliver important information to a mobile user who has opted-in to receive them.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Question 9

Match
-Advertising that is not typically considered intrusive because it fits seamlessly into the user experience.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Question 10

Match
-This type of mobile advertising uses both text and video and goes to only those who have opted-in to receive them.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Question 11

Match
-A single web page that opens after the viewer clicks on a search result or online ad.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Question 12

Match
-A full-page rich media ad that loads between page views on a site.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Question 13

Match
-Refers to the varied visual and verbal components seen in the ad.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Question 14

Match
-Full screen videos that pop up during any type of break within the app, such as after completing a game.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Question 15

Match
-Mobile content that automatically reacts to changes in screen size.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Question 16

Match
-These ads are placed within content such as between images or paragraphs of copy.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Question 17

Match
-These types of ads are located in mobile web browsers in the same way they are in traditional web browsers.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Question 18

Match
-These popular videos can play before, during and after a video seen within an apps native content.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Question 19

Match
-This mobile option can be either an interactive or non-interactive ad that might include, streaming audio and/or video or other user interaction beyond just clicking or tapping.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps

Question 20

Match
-If you want to create a more personal and focused experience, these mobile options are a great choice.

A) Adaptive Design
B) Quick Response Codes
C) Banners
D) Mobile Augmented Reality
E) Mobile-In-App
F) Text Messages
G) Mobile Geofencing
H) Push Notifications
I) Native Advertising
J) Multimedia Messaging Service
K) Landing Page
L) Interstitials
M) Context
N) Interstitial Video Ads
O) Responsive Design
P) Outstream Video Ads
Q) Mobile Web Ads
R) Instream Pre-Roll Video Ads
S) Rich Media
T) Mobile Apps