Deck 15: Direct Marketing: The Old Guard

Question 1

Match
-This type of fold uses a single sheet of paper folded one time.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Answer 1

A

Question 2

Match
-The process of cutting a surface (paper) into an interesting customized shape.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Answer 2

B

Question 3

Match
-Another name for direct marketing.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Answer 3

C

Question 4

Match
-The most common type of brochure fold.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 5

Match
-The formal name for purchase incentives.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 6

Match
-This type of direct marketing can be defined as any advertising material sent by mail to a targeted consumer to encourage a sale or further inquiry.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 7

Match
-A popular type of brochure fold with six panels that that are folded back and forth.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 8

Match
-The enticement copy seen on the outer envelope of mailed advertising materials.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 9

Match
-3D graphic effect.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 10

Match
-Direct mail is also known by this derogatory name.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 11

Match
-This type of brochure fold has both the left and right sides of the design fold into the center.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 12

Match
-A creatively designed set of materials that includes a letter, possible promotional device, and brochure sent to the target through the mail.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 13

Match
-Also known as a fan fold, this pleated type of fold is a great choice if you want to take your target on a step-by-step journey.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 14

Match
-A small folded layout, typically used to see the folds and page space for brochure design.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 15

Match
-Also known as a cross fold, this more complicated type of brochure fold, is first folded in half horizontally and then again vertically.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 16

Match
-This elegant design option pushes the image into and slightly below the papers surface.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 17

Match
-This brochure fold is also known as a barrel fold. It uses one sheet of paper that is folded inward multiple times, resembling a cone.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 18

Match
-To ensure promotions are not overused, the type of promotion employed should be tied to how long the brand has been on the market.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 19

Match
-A slang term used for the business letter seen within a direct mail kit.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs

Question 20

Match
-Multiple page booklets that promote any number of diverse products.

A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs