Deck 12: Concepts That Incorporate the Visual and Verbal Voice of Individual Media Vehicles

Question 1

Match
-The amount of money that was spent on advertising versus how much money was made.

A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint

Answer 1

A

Question 2

Match
-Shared advertising between two brands that have equal budgets and equal visual and verbal exposure.

A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint

Answer 2

B

Question 3

Match
-An announcement sales device usually seen at the top of an ad.

A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint

Answer 3

C

Question 4

Match
-The safe area type must be confined within for magazine ads.

A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint

Question 5

Match
-A term used for mediums who sale direct to the consumer.

A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint

Question 6

Match
-Two or more separate but compatible brands have joined together to encourage their target to use the brands together.

A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint

Question 7

Match
-An ad that takes over the front page of a newspaper above the fold.

A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint

Question 8

Match
-A part of the center or inner margins of the magazine that is pulled into a magazines binding when printed.

A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint

Question 9

Match
-A star shaped announcement device most commonly placed at the top of an ad.

A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint

Question 10

Match
-Refers to the size of the ad and where a magazine ad will be trimmed after printing.

A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint

Question 11

Match
-A type of fold used in magazine that features one or more folds that fold inward toward the ad's center when the magazine is closed.

A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint

Question 12

Match
-Shared advertising ads that feature one dominant advertiser.

A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint

Question 13

Match
-A small triangular sales or announcement device that is typically seen attached to an ads corners.

A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint

Question 14

Match
-Another name for a border.

A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint

Question 15

Match
-The area that extends beyond the trim in magazine design.

A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint

Question 16

Match
-An absorbent low-grade paper.

A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint