Question 1

Match&#10;-An ambiguous logo symbol given meaning by its association with a brand or corporation.&#10;A) Abstract Marks&#10;B) Gestalt Principle&#10;C) Combination Mark&#10;D) Rebranding&#10;E) Symbolic Marks&#10;F) Repositioning&#10;G) Consumer Packaged Goods&#10;H) Logo&#10;I) Lettermarks&#10;J) Subliminal Logos&#10;K) Mascots&#10;L) Emblematic Marks&#10;M) Wordmarks

Accepted Answer

A

Question 2

Match&#10;-A set of theories that deal with visual perception.&#10;A) Abstract Marks&#10;B) Gestalt Principle&#10;C) Combination Mark&#10;D) Rebranding&#10;E) Symbolic Marks&#10;F) Repositioning&#10;G) Consumer Packaged Goods&#10;H) Logo&#10;I) Lettermarks&#10;J) Subliminal Logos&#10;K) Mascots&#10;L) Emblematic Marks&#10;M) Wordmarks

Accepted Answer

The Gestalt Principle is a set of theories that deal with visual perception, specifically how the brain organizes and interprets visual information.

Question 3

Match&#10;-This type of logo contains both a visual and verbal component.&#10;A) Abstract Marks&#10;B) Gestalt Principle&#10;C) Combination Mark&#10;D) Rebranding&#10;E) Symbolic Marks&#10;F) Repositioning&#10;G) Consumer Packaged Goods&#10;H) Logo&#10;I) Lettermarks&#10;J) Subliminal Logos&#10;K) Mascots&#10;L) Emblematic Marks&#10;M) Wordmarks

Accepted Answer

A combination mark is a type of logo that combines a visual symbol or icon with a wordmark, giving the audience both a visual and verbal representation of the brand.

Question 4

Match&#10;-Takes place when the brands look needs to be modernized.&#10;A) Abstract Marks&#10;B) Gestalt Principle&#10;C) Combination Mark&#10;D) Rebranding&#10;E) Symbolic Marks&#10;F) Repositioning&#10;G) Consumer Packaged Goods&#10;H) Logo&#10;I) Lettermarks&#10;J) Subliminal Logos&#10;K) Mascots&#10;L) Emblematic Marks&#10;M) Wordmarks

Accepted Answer

Rebranding is the process of giving a brand a new name, symbol, or change in design to update the brand's image and appeal to current customers or target audience.

Question 5

Match&#10;-This logo style is also known as a pictorial or brand mark.&#10;A) Abstract Marks&#10;B) Gestalt Principle&#10;C) Combination Mark&#10;D) Rebranding&#10;E) Symbolic Marks&#10;F) Repositioning&#10;G) Consumer Packaged Goods&#10;H) Logo&#10;I) Lettermarks&#10;J) Subliminal Logos&#10;K) Mascots&#10;L) Emblematic Marks&#10;M) Wordmarks

Accepted Answer

Symbolic Marks are logos that use imagery to represent a brand or company. They are also referred to as pictorial or brand marks.

Question 6

Match&#10;-The term used when major corporate changes take place such as when brands have expanded their product offerings.&#10;A) Abstract Marks&#10;B) Gestalt Principle&#10;C) Combination Mark&#10;D) Rebranding&#10;E) Symbolic Marks&#10;F) Repositioning&#10;G) Consumer Packaged Goods&#10;H) Logo&#10;I) Lettermarks&#10;J) Subliminal Logos&#10;K) Mascots&#10;L) Emblematic Marks&#10;M) Wordmarks

Accepted Answer

The answer of Match&#10;-The term used when major corporate changes...

Question 7

Match&#10;-The term used for products that are frequently used and then replaced.&#10;A) Abstract Marks&#10;B) Gestalt Principle&#10;C) Combination Mark&#10;D) Rebranding&#10;E) Symbolic Marks&#10;F) Repositioning&#10;G) Consumer Packaged Goods&#10;H) Logo&#10;I) Lettermarks&#10;J) Subliminal Logos&#10;K) Mascots&#10;L) Emblematic Marks&#10;M) Wordmarks

Accepted Answer

Consumer Packaged Goods (CPG) refers to products that are frequently used and need to be replaced on a regular basis, such as food, toiletries, and cleaning supplies.

Question 8

Match&#10;-The image that symbolically and/or typographically represents a company, brand, or service's name, image or use.&#10;A) Abstract Marks&#10;B) Gestalt Principle&#10;C) Combination Mark&#10;D) Rebranding&#10;E) Symbolic Marks&#10;F) Repositioning&#10;G) Consumer Packaged Goods&#10;H) Logo&#10;I) Lettermarks&#10;J) Subliminal Logos&#10;K) Mascots&#10;L) Emblematic Marks&#10;M) Wordmarks

Accepted Answer

A logo is the image or symbol that represents a company, brand or service's name, image or use.

Answer: C
 A combination mark is a logo that combines a wordmark with a symbol or icon, making it an effective way to communicate both the brand name and its values.

Answer: M
 A wordmark is a logo that only consists of the company or brand's name, using unique typography to make it recognizable and memorable.

Note: Other answer choices are also types of logos, but the three chosen are some of the most commonly used and recognizable.

Question 9

Match&#10;-This logo style is also known as a monogram.&#10;A) Abstract Marks&#10;B) Gestalt Principle&#10;C) Combination Mark&#10;D) Rebranding&#10;E) Symbolic Marks&#10;F) Repositioning&#10;G) Consumer Packaged Goods&#10;H) Logo&#10;I) Lettermarks&#10;J) Subliminal Logos&#10;K) Mascots&#10;L) Emblematic Marks&#10;M) Wordmarks

Accepted Answer

Lettermarks are logos made up of the initials or abbreviation of the company name. These are also known as monograms.

Question 10

Match&#10;-Logo designs that have intricately incorporated hidden imagery within the design.&#10;A) Abstract Marks&#10;B) Gestalt Principle&#10;C) Combination Mark&#10;D) Rebranding&#10;E) Symbolic Marks&#10;F) Repositioning&#10;G) Consumer Packaged Goods&#10;H) Logo&#10;I) Lettermarks&#10;J) Subliminal Logos&#10;K) Mascots&#10;L) Emblematic Marks&#10;M) Wordmarks

Accepted Answer

Subliminal logos are specifically designed to incorporate hidden imagery or messages within the logo design.

Question 11

Match&#10;-This type of logo is also known as character representative&#10;A) Abstract Marks&#10;B) Gestalt Principle&#10;C) Combination Mark&#10;D) Rebranding&#10;E) Symbolic Marks&#10;F) Repositioning&#10;G) Consumer Packaged Goods&#10;H) Logo&#10;I) Lettermarks&#10;J) Subliminal Logos&#10;K) Mascots&#10;L) Emblematic Marks&#10;M) Wordmarks

Accepted Answer

The answer of Match&#10;-This type of logo is also known...

Question 12

Match&#10;-A logo design that places the brand's name inside a symbol of some kind.&#10;A) Abstract Marks&#10;B) Gestalt Principle&#10;C) Combination Mark&#10;D) Rebranding&#10;E) Symbolic Marks&#10;F) Repositioning&#10;G) Consumer Packaged Goods&#10;H) Logo&#10;I) Lettermarks&#10;J) Subliminal Logos&#10;K) Mascots&#10;L) Emblematic Marks&#10;M) Wordmarks

Accepted Answer

The answer of Match&#10;-A logo design that places the brand's...

Question 13

Match&#10;-A logo symbol that focuses specifically on brand or corporate names such as, Coca-Cola, Ray Ban and so on.&#10;A) Abstract Marks&#10;B) Gestalt Principle&#10;C) Combination Mark&#10;D) Rebranding&#10;E) Symbolic Marks&#10;F) Repositioning&#10;G) Consumer Packaged Goods&#10;H) Logo&#10;I) Lettermarks&#10;J) Subliminal Logos&#10;K) Mascots&#10;L) Emblematic Marks&#10;M) Wordmarks

Accepted Answer

The answer of Match&#10;-A logo symbol that focuses specifically on...

Deck 10: Graphic Design, Logo and Package Development