Deck 6: Corporate Communications: Selling, Telling, Training, and Promoting

Question 1

The best medium for training is interactive.

Answer 1

The best medium for training often depends on the specific context and the learning objectives. However, interactive training is widely regarded as one of the most effective mediums for several reasons:
1. Engagement: Interactive training actively involves learners in the process, which can increase their engagement and interest in the material. This is because interactive training often requires participants to take part in discussions, problem-solving activities, and hands-on practice.
2. Retention: When learners are actively engaged, they are more likely to retain the information presented. Interactive training typically involves activities that require learners to apply what they've learned, which can help solidify knowledge and improve retention rates.
3. Personalization: Interactive training can be tailored to the individual needs of the learners. For example, it can provide immediate feedback based on their responses, allowing them to understand and correct mistakes in real-time.
4. Adaptability: Interactive training can be adapted to different learning styles. Whether a learner prefers visual, auditory, or kinesthetic learning, interactive methods can incorporate various elements to cater to these preferences.
5. Collaboration: Many interactive training sessions encourage collaboration among participants. This can lead to a richer learning experience as learners share their perspectives and learn from each other.
6. Motivation: Interactive elements such as gamification, simulations, and role-playing can make training more enjoyable and motivating for learners, which can lead to better outcomes.
7. Real-world application: Interactive training often includes simulations or real-world scenarios that help learners understand how to apply their new knowledge and skills in practical situations.
While interactive training is highly effective, it's important to note that it should be well-designed to meet the learners' needs and the training objectives. Additionally, a blended approach that combines interactive training with other methods, such as self-paced learning or traditional lectures, can also be very effective, as it allows learners to benefit from different modes of instruction.

Question 2

A focus group is a handpicked group of people that

A) Is divide equally between males and females
B) Ranges in age from 18 to 55 years
C) Is a cross section of the target audience
D) Have different jobs across the board

Answer 2

C

Question 3

There are many different devices that can be used to write a corporate video, documentary or fiction. Choose all the devices found from the list below.

A) Investigative
B) Narrators and Anchors on Camera
C) Voice Over
D) Dramatization
E) Humor

Answer 3

B,C,D,E

Question 4

A Task is specific, identifiable, and short

Question 5

Several tasks add up to a

Question 6

A subject matter expert is someone

A) who is an outside expert who you pay to answer technical questions
B) who has won an award in the subject
C) designated by the client as an authority on the subject
D) who claims to know the subject and has written a book on it

Question 7

Another name for Vox Pops is the random on-the-street interviews.

Question 8

Formative is a process that takes place before committing resources and time to a project.

Question 9

In the area of education, a role for writers is

A) keeping textbooks and manuals up-to-date
B) creating slide presentations for training
C) incorporating all areas of media in a presentation
D) writing a presentation that can be easily changed from training to training

Question 10

Explain what "Show and Tell" is in training videos.

Question 11

The invention of the laser disk helped interactive training become popular:

Question 12

Explain the concept of "Story-of-the-Day":

Question 13

___ ____ ___ ____ are the key to visual writing and effective scripts.

Question 14

Summative evaluation takes place at the end of the process of communication to see whether the message worked as planned

Question 15

___ ____ __ ____ allows random access that is determined by the user.