Deck 12: Writing for Interactive Communications

Question 1

Name four elements of navigational design.

Answer 1

1) trash can on a MAC
2) spinning color wheel or the turning circle for a process
3) recycle bin in Windows
4) progress bar for a download

Question 2

Besides a website, name the needs of corporations that work as interactive media.

Answer 2

1) public relations / marketing
2) catalogues
3) brochures
4) products manuals
5) training

Question 3

A design document addresses two important characteristics of a website,

A) the Header and Home Page, and the site's organization
B) the home page and its content
C) what it will look like and how it will be organized
D) HTML code and the CSS style

Answer 3

C

Question 4

Text is the least dominate area of web communications.

Question 5

Meta-writing addresses three areas in website design. What are the three areas?

Question 6

Explain Web 2.0.

Question 7

Explain how a flowchart is used for web design and web writing.

Question 8

Which steps in the Seven-Step Process are applied when designing and writing for a website

A) Understanding the answers to the first three steps is all a web writer needs
B) Steps one through five. Step six states which medium.
C) Step one only. Step 2 is a global audience and the client dictates the other steps.
D) The first six steps, because the seventh step could include a memo for a meeting to pitch to the client.

Question 9

In journalism, stories were written with the most important, leading elements first. This style is called the inverted pyramid.

Question 10

An interactive catalog or brochure is one of the best uses of interactive media in business because it lists large amounts of product information and is easily updateable.