Deck 10: Writing Headlines, Titles, Captions and Blurbs

Question 1

Headlines, titles and blurbs are called "display type" and are designed to attract the
reader's attention.

Answer 1

True

Question 2

Those who write compelling headlines are valued members of the newspaper staff.

Answer 2

True

Question 3

The best headlines keep the reader in suspense, even on a hard news story.

Answer 3

False

Question 4

A good headline depicts the mood of a story.

Question 5

The average reader does not read the average newspaper story.

Question 6

People who read a story in its entirety are less likely to find fault with it.

Question 7

When you write a headline, it's best to assume that the reader will not read the story.

Question 8

USA Today is probably the newspaper best in tune with how readers read.

Question 9

Good headline writers seldom learn the key-word method.

Question 10

Downstyle headlines are less common in newspapers than they were 50 years ago.

Question 11

There are no rules for writing headlines. Anything goes.

Question 12

Double-meaning headlines are funny and attract attention.

Question 13

Downstyle headlines are less common in newspapers than they were 50 years ago.

Question 14

Headlines should always be written in the future tense.

Question 15

Headlines should always be cute.

Question 16

It is impossible to commit libel in a headline.

Question 17

Blurbs are pullouts from stories placed in headline-sized type.

Question 18

Cutlines are multi-line captions.

Question 19

Magazines are more likely to call headlines "titles."

Question 20

Almost all of the conventions of headline writing apply equally well for the internet.