Question 1

The label on Cameron Ltd.'s beer reads,&#34;British quality&#34; and,beneath that phrase in small print,&#34;Product of the U.S.A.&#34; Dave and other consumers file a class action against the brewer over the fact that its beer is not brewed in Great Britain.The plaintiffs' best ground for a possible recovery is most likely&#8203;&#10;A)misleading advertising.&#10;B)unethical labeling practices.&#10;C)inconsistent puffery.&#10;D)inferior taste.

Accepted Answer

The plaintiffs' best ground for a possible recovery is likely misleading advertising because the label's statement "British quality" followed by "Product of the U.S.A." can be seen as deceiving consumers into believing the beer is brewed in Great Britain when it is not. This could be considered a false statement or misrepresentation of the product, which would support a claim of misleading advertising.

Question 2

The label on AmBeer Inc.'s beer reads,&#34;U.S.quality&#34; and,beneath that phrase in small print,&#34;Made with Imported Hops.&#34; Bruce and other consumers file a class action against the brewer in California,which prohibits the use of an unqualified U.S.-origin claim.The plaintiffs' best ground for a possible recovery is most likely&#8203;&#10;A)misleading advertising.&#10;B)unethical labeling practices.&#10;C)inconsistent puffery.&#10;D)inferior taste.

Accepted Answer

The plaintiffs' best ground for a possible recovery is likely misleading advertising, as the label could be interpreted as a false representation of the beer's origin. While the use of imported hops may be disclosed in small print, it does not negate the potentially misleading nature of the U.S. quality claim.

Deck 36: Ethics Today: is It Ethical (and Legal)to Brew “imported” Beer Brands Domestically?