Question 1

A reference group is any person or group that serves as a point of comparison for an individual, including influencing the formation of which of the following?&#10;A) Consumer values&#10;B) Behaviour&#10;C) Attitudes&#10;D) All of the above

Accepted Answer

A reference group can influence an individual's consumer values, behavior, and attitudes. Therefore, all of the above options are correct.

Question 2

Reference groups can take the form of symbolic groups and can include:&#10;A) Family, friends, and sport communities&#10;B) Athletes, coaches, friends&#10;C) Family, teachers, advisors&#10;D) None of the above

Accepted Answer

Symbolic groups are those that an individual identifies with and may not necessarily have direct contact with. Family and friends are examples of primary reference groups, while sport communities can be considered symbolic groups as they share common interests and values but may not have direct interaction with each other. Therefore, option A is the best choice.

Question 3

In Western families, because of women's increasing contributions to household incomes, many women have more ________ and ___________ in family consumer decision-making.&#10;A) Thought / Perspective&#10;B) Power / Influence&#10;C) Perspective / Influence&#10;D) Time / Effort

Accepted Answer

As women's contributions to household incomes increase, they tend to have more power and influence in family consumer decision-making. This is because they are often more involved in purchasing decisions and have a greater say in how household resources are allocated.

Question 4

_________________ is the process that helps children develop their own consumption behaviour based off of the actions of parents and relatives.&#10;A) Customer management&#10;B) Consumer socialization&#10;C) Social engineering&#10;D) Consumer development

Accepted Answer

Consumer socialization is the process through which children learn about and adopt consumption behaviors from their parents, relatives, and other important individuals in their lives. It involves learning about what products to buy, how to use them, and how to evaluate them.

Question 5

Families where the parents practiced sport as a youth have more positive attitudes towards sports than families where the parents were not active in sports.

Accepted Answer

Research has shown that parents who were active in sports during their youth are more likely to encourage their children to participate in sports and have positive attitudes towards sports themselves, creating a culture of physical activity in the family.

Question 6

_____________ is/are one of the main problems in children's youth sports, particularly in the ages of 12 and 13.&#10;A) High drop-out rates&#10;B) Puberty&#10;C) Complete lack of interest&#10;D) Video games

Accepted Answer

High drop-out rates are a common problem in children's youth sports, particularly in the ages of 12 and 13. This is the age when children may start to lose interest in organized sports or may face pressure to focus on other activities. Puberty and video games may also contribute to this problem, but high drop-out rates are the biggest issue. A complete lack of interest would likely lead to a child not participating in sports at all, rather than dropping out.

Question 7

Which of the following plays a role in the development of sport fandom before reaching 12 years old?&#10;A) Family tradition&#10;B) Geographic location&#10;C) Family sport history&#10;D) All of the above

Accepted Answer

All of the above choices play a role in the development of sport fandom before reaching 12 years old. Family tradition can influence the choice of sports team to support, geographic location can lead to loyalty to local teams, and family sport history can create a connection to specific sports or teams.

Question 8

A generational identity influences the development of ____________.&#10;A) Perspective of time&#10;B) Management efforts&#10;C) Behavioural patterns&#10;D) Marketing efforts

Accepted Answer

Generational identity refers to the shared experiences, values, beliefs, and attitudes of a particular generation. These factors can impact how individuals from that generation behave and interact with one another, including their consumer behaviors. As such, generational identity can influence behavioural patterns. However, it may not necessarily impact perspective of time, management efforts, or marketing efforts to the same extent.

Question 9

If your grandparents were born between the years of 1946-1964, which age cohort would they belong to?&#10;A) Baby boomers&#10;B) Generation X&#10;C) Generation Y&#10;D) The Silent Generation

Accepted Answer

The years 1946-1964 fall within the cohort of people known as baby boomers, as this was a period of high birth rates following World War II.

Question 10

Community-driven, emotional consumption, wise consumption, peer pressure, and fan engagement are five issues that describe the sport consumption behaviour of which age cohort?&#10;A) Baby boomers&#10;B) Generation X&#10;C) Generation Y&#10;D) Generation Z

Accepted Answer

Generation Y, also known as Millennials, are typically associated with these five issues in their sport consumption behaviour. They prioritize emotional connections to their teams and communities, seek out trustworthy and wise sources for product consumption decisions, are influenced by their peers and social networks, and engage with their favorite athletes and teams through various digital platforms.

Question 11

Which age cohorts are the most likely to watch eSports rather than traditional sports?&#10;A) Baby boomers and Millennials&#10;B) Millennials and Generation X&#10;C) Generation Y and Generation X&#10;D) Generation Z and Millennials

Accepted Answer

The answer of Which age cohorts are the most likely...

Question 12

Which of the following are elements of a social class?&#10;A) Wealth&#10;B) Power&#10;C) Social status&#10;D) All of the above

Accepted Answer

The answer of Which of the following are elements of...

Question 13

In Western societies, which of the following is an optimal predictor of social class?&#10;A) Occupation&#10;B) Geographic location&#10;C) Marriage status&#10;D) Number of children

Accepted Answer

The answer of In Western societies, which of the following...

Question 14

Household income may act as a _________ for participation in sports due to the costs associated with signing up and purchasing equipment.&#10;A) Barrier&#10;B) Incentive&#10;C) Facilitator&#10;D) Bargaining chip

Accepted Answer

The answer of Household income may act as a _________...

Question 15

For decades, your family has made a habit of getting together every weekend, making pizza, and watching the Liverpool FC match. This is an example of:&#10;A) Generation&#10;B) Culture&#10;C) Behavioral pattern&#10;D) Incentives

Accepted Answer

The answer of For decades, your family has made a...

Question 16

Culture is defined by the set of values, beliefs, and traditions that are developed from childhood and transferred from ____________to ____________.&#10;A) Neighbours&#10;B) Classmates&#10;C) Friends&#10;D) Generation

Accepted Answer

The answer of Culture is defined by the set of...

Deck 14: Influence of the Socio-Cultural Environment