Question 1

Personality can be influenced by which of the following?&#10;A) Learned through social interaction&#10;B) Influenced by the local environment&#10;C) A genetic foundation&#10;D) All of the above

Accepted Answer

Personality is influenced by a combination of factors, including but not limited to learned behaviors through social interaction, the local environment, and a genetic foundation. Therefore, all of the above choices are correct.

Question 2

Which of the following are properties of a personality?&#10;A) Consistent and enduring&#10;B) Similar between individuals&#10;C) Easy to change&#10;D) None of the above

Accepted Answer

Personality traits are consistent and enduring patterns of thoughts, feelings, and behaviors that characterize individuals over time and across situations. They are unique to each individual and can vary in strength and expression. While some traits may be commonly observed among people, they are not identical and can manifest differently based on personal experiences and other factors. Changing one's personality is a complex and difficult process that is unlikely to be achieved quickly or easily.

Question 3

Which of the following is NOT an example of one of the most prominent personality traits for consumer behaviour according to Schiffman and Kanuk (2004)?&#10;A) Extraversion&#10;B) Closeness to experience&#10;C) Agreeableness&#10;D) Conscientiousness

Accepted Answer

According to Schiffman and Kanuk (2004), the most prominent personality traits for consumer behaviour are extraversion, agreeableness, and conscientiousness. Closeness to experience is not mentioned as one of the most prominent traits.

Question 4

Individuals who participate in sports such as rock climbing, skateboarding, or kite surfing are likely to display which of the following traits?&#10;A) Sensation seeking&#10;B) Impulsivity&#10;C) Extraversion&#10;D) All of the above

Accepted Answer

Individuals who participate in sports such as rock climbing, skateboarding, or kite surfing are likely to display traits of sensation seeking, impulsivity, and extraversion. Sensation seekers enjoy exploring new and thrilling experiences, impulsivity is needed to take risks and engage in daring acts, and extraverts enjoy being around and interacting with others in social environments. Therefore, all of the above traits are likely to be displayed by individuals who participate in these types of sports.

Question 5

Brand personality is mainly:&#10;A) A symbolic function&#10;B) A utilitarian function&#10;C) A cognitive function&#10;D) A motivation function

Accepted Answer

Brand personality is more of a symbolic function where it represents the personality traits that are associated with the brand. It is the way people perceive and relate to a particular brand, and it helps to differentiate it from other brands in the market. Utilitarian, cognitive, and motivation functions are also essential in branding but do not represent the concept of brand personality.

Question 6

Which of the following traits is NOT included in Aaker's (1997) brand personality model?&#10;A) Ruggedness&#10;B) Excitement&#10;C) Competence&#10;D) Reliability

Accepted Answer

Aaker's brand personality model includes five dimensions: Sincerity, Excitement, Competence, Sophistication, and Ruggedness. Reliability is considered a trait under the broader dimension of Competence, not a separate dimension itself.

Question 7

Brand personality has a strong impact on consumer preferences, brand trust, and brand loyalty.

Accepted Answer

Brand personality is the set of human characteristics associated with a brand. It helps in building emotional connections with the customers and determines how they perceive the brand. Consumers tend to develop preferences, trust, and loyalty towards the brand, based on its personality. Therefore, brand personality has a strong impact on consumer preferences, brand trust, and brand loyalty.

Question 8

Which of the following factors does NOT influence the development of brand personality?&#10;A) Advertising and communication&#10;B) Product design&#10;C) Product characteristics&#10;D) Product application

Accepted Answer

Product application refers to how the product is used or consumed, and does not directly impact the development of brand personality. The other factors listed (advertising and communication, product design, and product characteristics) all contribute to the development of brand personality.

Question 9

Sport team brand personality can be related to a city brand personality.

Accepted Answer

A sport team often represents a city and its values, culture, and traditions, therefore, the brand personality of the team can have an impact on the city brand personality. For example, the New York Yankees are often associated with the idea of success, prestige, and winning, which can be linked to the brand personality of New York City.

Question 10

Which form of technology has most recently altered the way companies develop brand personalities most significantly?&#10;A) Smart watches&#10;B) 4K TVs&#10;C) Social media&#10;D) Streaming services

Accepted Answer

Social media has revolutionized the way companies develop brand personalities. Social media platforms like Facebook, Instagram, and Twitter offer companies a direct line of communication with their audience and allow for immediate feedback, making it easier for brands to cultivate and curate their personalities online. Companies can now showcase their values, personality, and voice directly to their audience, build a community around their brand, and engage with customers in real-time, which has been a game-changer in branding.

Question 11

Which of the following factors have NOT been used to measure sport event brand personality?&#10;A) Diligence&#10;B) Tradition&#10;C) Fit&#10;D) Outfit

Accepted Answer

The answer of Which of the following factors have NOT...

Question 12

The fact that Cristiano Ronaldo is one of the highest paid athletes for sponsorship on social media is a strong indicator of how successful his athlete brand is.

Accepted Answer

The answer of The fact that Cristiano Ronaldo is one...

Question 13

REI attempts to have a strong and distinctive brand personality so that consumers' ______________ with the organization will increase.&#10;A) Brand influence&#10;B) Awareness&#10;C) Brand identification&#10;D) Personality

Accepted Answer

The answer of REI attempts to have a strong and...

Question 14

The degree to which a sport activity is perceived as cool and glamorous represents which of the following personality traits of recreational skiing?&#10;A) Excitement&#10;B) Sophistication&#10;C) Competence&#10;D) Simplicity

Accepted Answer

The answer of The degree to which a sport activity...

Question 15

The perception some consumers may have that Barcelona FC has a set of human characteristics associated with the brand is referred to as:&#10;A) Brand personality&#10;B) Brand persona&#10;C) Brand attitudes&#10;D) Brand segmentation

Accepted Answer

The answer of The perception some consumers may have that...

Deck 13: Personality and Sport Consumers