Question 1

Persuasion communication is about&#8230;&#10;A) reshaping others' believes&#10;B) reshaping others' opinions&#10;C) reshaping other's responses&#10;D) All of the above

Accepted Answer

Persuasion communication is about reshaping others' beliefs, opinions, and responses. These three elements are closely interconnected and are often targeted by persuasive messages to achieve a desired outcome.

Question 2

What is the similarity among coercion, manipulation and persuasion?&#10;A) They all rely heavily on verbal symbols&#10;B) They all rely heavily on non-verbal symbols&#10;C) They all contain elements of deviously management&#10;D) Both a and b

Accepted Answer

Coercion, manipulation and persuasion all involve a degree of symbolic communication, whether it be verbal or non-verbal. Additionally, they can all involve the use of devious tactics to get someone to comply with the persuader's wishes. Therefore, options A and B are partially correct, but only option D encompasses both aspects of similarity.

Question 3

Usually ________ messages precede ________ tactics.&#10;A) persuasion, coercion&#10;B) coercion, persuasion&#10;C) coercion, manipulation&#10;D) manipulation, coercion

Accepted Answer

Persuasion techniques are typically used before resorting to coercion tactics. When persuasion fails, individuals may resort to more forceful tactics in order to achieve their goals. Manipulation, on the other hand, can occur at any point in the communication process and does not necessarily precede coercion tactics.

Question 4

Which one is correct?&#10;A) The motives of the persuader in a persuasive attempt will go from persuasion to manipulation to coercion&#10;B) Persuasion can serve as defense against manipulation&#10;C) Persuasion is generally perceived as a more ethical form of communication than manipulation and coercion&#10;D) All of the above

Accepted Answer

All three statements are correct. Statement A describes the progression from a more ethical communication approach (persuasion) to a less ethical one (manipulation) to an extremely unethical one (coercion). Statement B is true because persuasion is based on providing information and reasons to support a particular point of view, whereas manipulation involves the use of deceptive tactics to influence someone's decisions. Finally, Statement C is widely accepted in ethical communication circles, as persuasion is often seen as a collaborative process where both parties strive for mutual understanding and agreement, while manipulation and coercion are almost always based on an imbalance of power and can often result in negative outcomes.

Question 5

A(n) ________ is a self-interest or desire, while a(n) ________ is a relatively enduring predisposition to respond favorably or unfavorably.&#10;A) attitude, value&#10;B) attitude, belief&#10;C) motive, attitude&#10;D) value, motive

Accepted Answer

A motive is indeed a self-interest or desire that drives behavior, while an attitude is a learned tendency to evaluate things in a certain way, which can be favorable or unfavorable. This distinction highlights the difference between the underlying drive (motive) and the evaluative stance (attitude) one takes as a result.

Question 6

Which of the following is correct?&#10;A) Attitudes are hardly supposed to change&#10;B) A change in belief is a requirement for changes in the values&#10;C) The main purpose of persuasion is changing the behaviors&#10;D) An attitude is a self-interest or desire we have for others or ourselves

Accepted Answer

The answer of Which of the following is correct?&#10;A) Attitudes...

Question 7

What is the desired persuasive outcome of a politician's speech at a rally among their supporters?&#10;A) Changing&#10;B) Reinforcement&#10;C) Shaping&#10;D) None of the above

Accepted Answer

The desired persuasive outcome of a politician's speech at a rally among their supporters is reinforcement. This means the politician wants to strengthen their supporters' beliefs and commitment to their cause. Changing or shaping their beliefs would be a more difficult task to accomplish in a short rally speech. Therefore, the best choice is B, reinforcement.

Question 8

Which one is not a strategy to reduce cognitive dissonance?&#10;A) Focusing on more supportive beliefs&#10;B) Reducing the significance of conflicting behavior&#10;C) Changing the attitudes&#10;D) Changing the conflicting behavior

Accepted Answer

Changing attitudes is a strategy to reduce cognitive dissonance. A, B, and D are strategies as well, as they all involve changing something (beliefs, behavior, or significance) to align with each other and reduce the discomfort of cognitive dissonance.

Question 9

Anti-smoking campaigns and therapies can best be investigated by&#8230;&#10;A) the elaboration likelihood model&#10;B) cognitive dissonance theory&#10;C) inoculation theory&#10;D) All of the above

Accepted Answer

All of the theories mentioned can be applied to investigate anti-smoking campaigns and therapies. The elaboration likelihood model can help understand how persuasive messages lead to attitude change, cognitive dissonance theory can explain the discomfort smokers feel when confronted with the negative consequences of smoking, and inoculation theory can be used to understand how exposure to counter-arguments can strengthen a person's ability to resist smoking temptations.

Question 10

A study revealed the act of purchasing an important product or service leads to apprehension before and after the act or purchase. This can best be investigated by&#8230;&#10;A) the elaboration likelihood model&#10;B) cognitive dissonance theory&#10;C) inoculation theory&#10;D) cognitive learning theory

Accepted Answer

Cognitive dissonance theory explains the discomfort and psychological tension that people experience when their attitudes or beliefs are incompatible with their behavior. This theory can be applied to the feeling of apprehension before and after a significant purchase, as individuals may experience cognitive dissonance due to the high cost or importance of the purchase, leading to doubts or second-guessing.

Question 11

Studies showed that in the wake of an economic crisis, donating helped people who witnessed images of others in pain to feel better. This can best be investigated by&#8230;&#10;A) the elaboration likelihood model&#10;B) cognitive dissonance theory&#10;C) inoculation theory&#10;D) cognitive learning theory

Accepted Answer

The answer of Studies showed that in the wake of...

Question 12

Overall ________ processing generally results in attitudes that are more resistant to change than those formed through ________ processing&#10;A) peripheral, central&#10;B) peripheral, lateral&#10;C) central, peripheral&#10;D) peripheral, interior

Accepted Answer

The answer of Overall ________ processing generally results in attitudes...

Question 13

Which of the following statements about peripheral route of message processing in ELM is not correct?&#10;A) It is less quantitative than the central route&#10;B) It is less critically thought than the central route&#10;C) It takes into consideration the scrutiny of the logic of the message&#10;D) The attitudes resulting from the peripheral route are shorter lived than the central one

Accepted Answer

The answer of Which of the following statements about peripheral...

Question 14

Which of the following statements about central route of message processing in ELM is not correct?&#10;A) It takes into consideration the scrutiny of the logic of the message&#10;B) It is more critically thought than peripheral route&#10;C) It is less quantitative than peripheral route&#10;D) The attitudes resulting from the central route are longer lasting than the peripheral one

Accepted Answer

The answer of Which of the following statements about central...

Question 15

An individual reads a message that says &#34;bigger is better&#34; and they assume bigger is normally better, so this message is right. This is a ________ route to persuasion.&#10;A) peripheral&#10;B) lateral&#10;C) central&#10;D) interior

Accepted Answer

The answer of An individual reads a message that says...

Question 16

When we are more motivated to process a message, we are more likely to process that message through the ________ route&#10;A) peripheral&#10;B) lateral&#10;C) central&#10;D) interior

Accepted Answer

The answer of When we are more motivated to process...

Question 17

Which theory is more likely to describe the process of persuasion during a speech of a politician at rally among the people who do not support him?&#10;A) the elaboration likelihood model&#10;B) cognitive dissonance theory&#10;C) inoculation theory&#10;D) cognitive learning theory

Accepted Answer

The answer of Which theory is more likely to describe...

Question 18

Some of your friends may try to get you to do things that you do not agree with now that you are old enough to drive and go to parties. This is more likely to be an example of&#8230;&#10;A) threat&#10;B) refutational preemption&#10;C) refutational pretreatment&#10;D) inoculation

Accepted Answer

The answer of Some of your friends may try to...

Question 19

Your friends will tell you that it's perfectly safe to have a couple of beers while at a party and to then drive home. However, states have cracked down on drunk driving and an arrest for drunk driving is a serious offense. This is more likely to be an example of…

A) threat
B) refutational preemption
C) refutational pretreatment
D) inoculation

Accepted Answer

The answer of Your friends will tell you that it's...

Question 20

During refutational preemption&#8230;&#10;A) individuals are motivated to acknowledge that their attitudes are to change&#10;B) counterarguments are replied ahead of occurrence&#10;C) individuals refuse to accept the changes in their attitudes&#10;D) individuals accept the changes in their attitudes

Accepted Answer

The answer of During refutational preemption&#8230;&#10;A) individuals are motivated to...

Question 21

How is persuasion different to coercion and manipulation?

Accepted Answer

The answer of How is persuasion different to coercion and...

Question 22

What are the desired outcomes of persuasion?

Accepted Answer

The answer of What are the desired outcomes of persuasion?...

Question 23

What are the main criticisms of cognitive dissonance theory?

Accepted Answer

The answer of What are the main criticisms of cognitive...

Question 24

What are the stages of refutational pretreatment and which one occurs first?

Accepted Answer

The answer of What are the stages of refutational pretreatment...

Question 25

What is the main difference between the elaboration likelihood model and the inoculation theory of persuasion?

Accepted Answer

The answer of What is the main difference between the...

Question 26

Elaborate on why cognitive dissonance theory is criticized for not being falsifiable.

Accepted Answer

The answer of Elaborate on why cognitive dissonance theory is...

Question 27

How is the central route of elaboration likelihood different to the peripheral route?

Accepted Answer

The answer of How is the central route of elaboration...

Deck 11: Persuasion