Question 1

To get sports information on a local basis (such as high schools, etc.), reporters generally must rely on:&#10;A) Professional media organizations&#10;B) Local colleges or universities&#10;C) Other media in the area&#10;D) Local coaches, school officials or parents

Accepted Answer

Local coaches, school officials, or parents are usually the best sources for sports information on a local basis, especially when it comes to high school sports. They are often close to the action and have inside knowledge that may not be available to professional media organizations or local colleges/universities.

Question 2

In terms of working with on-campus sports information personnel, ________________ and ______________________ are what sports media people need most.&#10;A) Enthusiasm and sensationalism&#10;B) Boosterism and attribution&#10;C) Information and access&#10;D) Enthusiasm and attribution

Accepted Answer

In order for sports media people to accurately report on athletics events and teams, they need access to information and sources on campus. This information is often provided by on-campus sports information personnel, who are responsible for disseminating information to the public. Therefore, information and access are the most important qualities for successful collaboration between sports media people and on-campus sports information personnel. Enthusiasm and sensationalism (A) and boosterism (B) are not necessarily helpful for accurate reporting, and attribution without access to information would not be useful.

Question 3

Reporters should be aware that the major drawback of the presence of a professional team media specialist is:&#10;A) They are often restricted by league rules regarding credentials, press conferences, etc.&#10;B) They often have little control over team players in terms of interviewing, stories, etc.&#10;C) They don't give out as much information today because of the Internet&#10;D) They have too much control over access to players and coaches

Accepted Answer

Reporters often have little control over team players in terms of interviewing, stories, etc. because the media specialist acts as a gatekeeper, controlling access to players and coaches.

Question 4

The main difficulty faced by a college sports information director is usually:&#10;A) Getting put in the middle between the demands of the school and the media&#10;B) Not being able to produce enough information to satisfy the media&#10;C) Not being able to control players or coaches in terms of interview access&#10;D) Not being able to &#34;stonewall&#34; media looking for a scoop

Accepted Answer

College sports information directors are often caught between the demands of the school they work for and the media that covers their teams. Balancing the needs of both parties can be a challenge, as they may have conflicting interests or timelines. It's important for sports information directors to maintain good relationships with both sides while also ensuring that accurate information is being communicated.

Question 5

The biggest difference on the professional level regarding sports information oversight is:&#10;A) Conflict of interest&#10;B) Control&#10;C) Availability&#10;D) audience interest

Accepted Answer

Control is the biggest difference in sports information oversight on the professional level, as professional sports organizations and teams often have more resources and stricter policies to manage and control the dissemination of information about their operations, players, and events.

Question 6

During &#34;crisis&#34; management, sports information managers:&#10;A) Will attempt to control the flow of information regarding the issue&#10;B) Will attempt to manage the situation so as to protect the team&#10;C) May attempt to stonewall or impede the media's investigation&#10;D) All of the above

Accepted Answer

During crisis management, sports information managers may attempt to control the flow of information, manage the situation to protect the team, or even stonewall or impede the media's investigation. Therefore, all options are true.

Question 7

In the last few years, the number of athletic scandals reported has:&#10;A) Decreased&#10;B) Remained about the same&#10;C) Exploded&#10;D) Finally reached zero

Accepted Answer

There have been numerous high-profile athletic scandals in the last few years, including the USA Gymnastics scandal, the FIFA corruption scandal, and the widespread college admissions scandal involving athletic recruiting. Therefore, the number of athletic scandals reported has exploded.

Deck 9: Public and Media Relations